Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review the comments and use them to improve your site. You can find out critical things, like how people like navigating around your web site, if the design looks professional, etc.
 

Allow people to lease your products. It's like
renting them but they have the option of buying at the end of the lease. For example, if you were leasing out computers, the customers would pay you a monthly fee. If they returned the computer at the end of their lease, you could lease it out again to someone else, or even sell it.
 

Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information from your free e-book with your byline or ad included. That is another way to market your business with the use of a free e-book.
 

Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales message. Haven't you ever visited a web site which had graphic ads, text scrolling and flashing words all crammed together? If you have, it was likely you found it confusing and hard on the eyes and you just said ‘forget it’.
 

Publish FAQs for your business, products and
web site. They could have questions about multiple parts of your business. You could answer questions about your products, business, web site, free e-zine, affiliate program, message board, chat room, free e-book and other services.
 

Build alliances with other online businesses. You
could trade links or ads, create joint venture deals, cross-promote your products, etc. For example, if you sell movie videos, you could trade links with a theater web site. Another example, if you sell baby dolls, you could create a package deal with a doll clothing manufacturer.
 

Put yourself in your visitors’ shoes. Design your
site for them, not for yourself. Create your product around your visitors, not because you would buy it. For example, if you were selling to people who were thinking of going bankrupt, think about how they feel. They would likely want to avoid bank- ruptcy, they would feel tired of not be able to afford anything, they would be fed up with creditors calling, etc.
 

Host a free hall of fame or museum on your web
site. It should be related to your target audience. It should attract people just like offline ones do. For example, if your target audience is music buffs, you could create a gallery of old, rare album covers. Another example, if your target audience is baseball card collectors, you could create a online museum of old baseball cards.
 

Most people want life to be easier. Give your
prospects easy ordering instructions, easy product instructions, etc. For example, you could say, "Our product comes with step-by-step, easy ordering instructions!" Another example, "Our web site offers 5 easy ways to order!"
 

10 Web Site Design And Writing No-No's
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Don't load your web site with a lot of high tech 
clutter. Your visitors may miss your whole sales 
message. 
 
 
2. Don't use unnecessary words or phrases on your 
site. You only have so much time to get your visitor's 
attention and interest; make ever word count. 
 
 
3. Don't make the mistake that everyone will totally 
understand your web site message. Use descriptive 
words and examples to get your point across. 
 
 
4. Don't write your strongest point or benefit only 
once. You should repeat it at least 3 times because 
some people may miss it. 
 
 
5. Don't push all your words together on your web 
site. People like to skim; use plenty of headings 
and sub headings. 
 
 
6. Don't use site content your target audience isn't 
interested in. If people are coming to your site to 
find info about fishing don't include soccer content. 
 
 
7. Don't use 50 different content formats all over 
your web site. Use the same fonts, text sizes, text 
colors, etc. 
 
 
8. Don't use words your web site visitors might not 
understand. People are not going to stop and look 
in a dictionary, they will just go to another site. 
 
 
9. Don't let selling words and phrases go unnoticed. 
Highlight important words and phrases with color, 
bolding, italics, underlining, etc. 
 
 
10. Don't forget to use words that create emotion. 
All people have emotions, people will have more 
interest when they are emotionally attached.