Ezine
Ezine - All The Information You Need On Ezine

 



Google





Go To Ezine Home | Add to Favorites

5 Critical Promotion Mistakes People Make With Articles



(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=

Did you realize that writing and publishing articles online
represents one of the best-kept website traffic secrets?

It's true! In fact, if you learn some basic principles, you
can drive thousands of visitors to your website without
spending any money on advertising. Publishing articles not
only establishes you as an expert in your chosen field, but
also allows you to fly under the natural "radar defenses"
your prospects have against advertising.

But, beware! My experience as a syndicated newspaper
columnist has shown me that people who would otherwise
succeed massively promoting with articles actually fail
because they consistently make one or more of these five
critical mistakes!

Mistake #1 - NOT Defining Your Target Audience

Many article authors make the serious mistake of not
clearly defining a niche audience before writing their
article. Successful article authors always know the exact
"niche" audience they want to reach before they write the
first word.

When targeting your audience, remember this rule: Narrow
and Deep! Always pick an audience with a specific,
pressing, or major interest in a narrow topic!

Mistake #2 - Spamming Ezine Editors

In their desire to cover as much ground as possible, many
article authors resort to spam techniques for submitting
their articles. Instead of tightly targeting appropriate
ezines that cater specifically to their audience, these
authors try to hit "everyone."

By trying to save time, they actually waste every minute
spent writing their article because most ezine editors will
just delete their submissions as spam!

Mistake #3 - Milktoast Topics

You can write the best article in the world, but if your
headline doesn't grab a reader's eyeballs and pull them
into your article - you lose!

Article authors should spend at least half as much time
writing the headline as they spend writing their actual
article.

In fact, an "average" article can get superior results
simply from having a great headline at the beginning.

Mistake #4 - "What's In It For Me"

If they manage to make it past the first 3 pitfalls, many
article authors trip on their shoelaces at this stage of
the process! Don't write about what you want to write
about, only write on topics of high interest to your target
audience.

In other words, give them exactly what they want and they
will love you. Nobody cares how much of an expert you rate
on a particular topic until they know you can deliver
information they need in a way they can use - now!

Mistake #5 - "No Shoe Polish"

You could write an article worthy of the front page of the
Wall Street Journal, but as soon as somebody spots a typo
or misspelling, they immediately put your article lower
than a Sunday sales circular.

Seriously, if you want to undermine all the good you can do
with a great article, send it out without proper spell-
checking!

No matter what product or service you sell, once you
understand the promotion power of free articles, you'll
never look at website traffic generation the same way.

But remember, if you abuse the power, spam ezine editors,
or blatantly pitch people instead of providing real
information, you might as well skip the whole process
altogether.


About the author:
Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!

Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a
dime on advertising! > http://www.turnwordsintotraffic.com



Source: Article Directory

Using Anchor Text Optimization In Your Article Viral Marketing Campaign
What is Anchor Text Optimization?Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as found in Google. The History of Anchor Text Optimization.Anchor Text Optimization was discovered by bloggers and has also been referred to as 'google bombing...

Link Building Techniques
Link building is a process of building inbound links with other websites. All the Internet marketers adopt a variety of link building techniques to raise their links’ popularity. Link popularity paces up their e-business by increasing the targeted traffic on their websites. You can find the quality links of useful websites in the search engines, web directories, ezines and newsletters as well. The quality links are built by you to increase the link popularity of your website. A website with a greater number of links has good link popularity. Suppose a website has a 200 hundred quality links. The link popularity of the website is 200. The...

How To Create A Website That Search Sngines Will Love.
It is a well known fact that "Content is King".An information laden website relevant to a specific niche is the life-blood of Search Engines and they love them. The more ontent you have on your website, the greater your chances of enjoying a decent search engine ranking.After all, it is information that brought about the Internet in the first place and it is information that draws more and more people to the Internet every day.If you are thinking of building a w...