Using Anchor Text Optimization In Your Article Viral Marketing Campaign

What is Anchor Text Optimization?

Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as found in Google.

The History of Anchor Text Optimization.

Anchor Text Optimization was discovered by bloggers and has also been referred to as 'google bombing'. The bloggers in an experiment, put the anchor text of 'miserable failure' into their links, all pointing to the presidents website. Now, when you type 'miserable failure' into Google, the top result returned is the presidents website.

Importance of Keywords.

Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales. However, much care must be taken in order to be sure that your article is actually using keywords that users are looking for in the search engines. Research suggests that 70-80% of all traffic to websites come directly from the search engines.

Benefits of Carefully Chosen Keywords and Anchor Text Optimization

If you write your free reprint articles based around carefully chosen keywords, your articles stand a strong chance of receiving significant traffic. It also helps if your article is optimized for the search engines. Typically, this involves having the keywords in the title, meta-tags, etc. By Anchor Text Optimizing your articles you will have in place the same mechanism that the bloggers successfully used. Imagine having your article posted on 30 different websites using this method. You would have 30 sites that link to your site via the authors resource box. And in this resource box is your Anchor text optimized link. It has been found that it can be done with as little as 20 inbound links. Your site may very well be ranked higher in search engine results for your chosen keywords as a result of utilizing this method. Good Luck!

About the author:
*************************************************
Carl Seppanen is an internet guru and frequent contributor to ArticleWareHouse.com ArticleWareHouse.com is Your Source for FREE and License Based articles for writers and small biz: http://www.articlewarehouse.com/?-articles-ezines.
************************************************


Source: Article Directory

Set Up Your Infoproduct As A Download To Sell Off You Website
Almost everywhere you look on the Internet there is advice on what to sell off your website. One of the most ...

Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you’ll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date sea...

Link Building Techniques
Link building is a process of building inbound links with other websites. All the Internet marketers adopt a variety of link building techniques to raise their links’ popularity. Link popularity paces up their e-business by increasing the targeted traffic on their websites. You can find the quality links of useful websites in the search engines, web directories, ezines and newsletters as well. The quality links are built by you to increase the link popularity of your website. A website with a greater number of links has good link popularity. Suppose a website has a 200 hundred quality links. The link popularity of the website is 200. The...