Internet Marketing Tips:
By Anders Eriksson - Owner and Webmaster of
Free eBooks
(Your are free to print these tips on your own website as long as you keep the byline above)
Sell your back-end products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell. For
example, if you were selling perfume you could
offer make-up as a back-end product. Another
example, if you were selling coffee you could sell
coffee cups as a back-end product.
Make your web site look professional. You
want to have your own domain name, easy
navigation, attractive graphics, etc. For example,
wouldn't it make you think twice about buying from
a free domain name web site? Another example, if
you get confused or lost at a web site, don't you
immediately click out of it?
When you ship people the first product they
bought, insert a flyer or brochure for your back-end
product in the package. For example, if you're
selling a book about gardening, you could slip in a
flyer about a packet of seeds you're currently selling
into the box you are shipping.
Publish a picture of yourself in your ad. This will
show people that you're not hiding behind your web
site and you're not afraid to back up your product.
For example, it could be a picture of you using the
product you're selling. Another example, it could be
a picture of you in a smart business suit.
Offer a free e-book that contains a couple of
sample chapters. If they like it, give them the option
of ordering the full version. It would work just like
a software demo or shareware. For example, how
many times have you had a sample of something
you enjoy and later on ended up buying it?
