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About Internet Marketing - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Give your visitors a free membership inside
your Members Only web site. Have them sign up
to receive a user name and password. You could
create a Members Only e-zine to capture their
e-mail address and membership updates so they
will revisit your web site again and again.
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Build strong relationships with your customers.
Invite them to company meetings, luncheons,
workshops or seminars. Create special events for
your customers, like parties, barbecues, dances etc.
It will make them feel important when you include
them in regular business operations and special events.
Treat them like you would your best friend or family
member.
Utilize holidays to increase your visitors or sales.
You could give away free electronic greeting cards,
hold discounts, send customers holiday cards, etc.
Also don't forget to reward your employees on most
holidays. A happy employee can help you increase
your sales and visitors too.
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Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or e-books.
Include your resource box and the option for article
reprints at the bottom of each article. For example:
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Look for different ways to prove your business
and products to your audience. You could collect
testimonials, hold surveys, do scientific tests, etc.
For example, if you were selling a money-making
product, you could use a picture of one of your
actual checks.
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Team up with eight to ten other sites to promote
the same web site. Just include everyone's products
on the web site you are all promoting. You can also
do this with free e-books too. Get others to promote
the free e-book in exchange for an ad in it.
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Find out who are your strongest leads for buying
your product by offering a free e-zine. The visitors
who are very interested will subscribe to it. Once
they have subscribed, you can sell them related
products again and again. Just make sure your
e-zine has enough original content to keep them
interested.
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Make sure your web host isn't losing your sales.
If you get an e-mail from someone who told you
that they couldn't access your site, it might be your
host. You should ask them what kind of tracking or
back-up system they use to make sure your web
site is always up and running for business.
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You could raise or lower the price in your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lessen your product's value. Either way, you need to
test which price will pull the most orders. Another
idea would be to use an odd number like $19.46
instead of $19.99, $19.95 or $19.97. It makes it
look like there is a specific reason you priced it like
that.
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Sway your prospects to imagine and feel your emotions.
When people usually see other people showing total
passion for their job, hobbies and life, they also want
to feel that same passion. You can increase your orders
by showing and telling how much passion, excitement,
inspiration, etc, you have for the product you're
selling.
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About Internet Marketing - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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Don't Forget About Offline Advertising SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
A lot of online based businesses forget about offline
advertising. It is important to combine offline and
online advertising together in your marketing campaign.
You can market offline more effectively by targeting
people that actually have access to the internet. In all
your advertising you want to include your web site
address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine. Below are
10 offline marketing ideas:
-Place classified or full page ads in print publications.
The print publications should be computer or internet
related.
-Post flyers in stores. They could be computer stores,
software stores, libraries etc.
-Buy mailing lists and send direct mail. You should
make sure that all the people on the mailing list are
internet users.
-Buy commercial time on T.V. They can be during
shows that are targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at
special events. It could be at trade shows, seminars,
fairs, etc.
-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in
their product packages.
-Hold a free offline class and teach people how to use
their computer or how to use the internet. You could
have your web site on display as an example.
-Do co-op mailings with other businesses. They should
also be targeting people with internet access.
-Give away free mouse pads. Put your advertising on
the mouse pads and give them away at computer or
internet events.
-Advertise in card decks. The card deck you advertise
in should be targeted toward internet users.
You would also want to target your offline advertising
to groups of people that will actually be interested in
your product or service. If you're selling business
books, you will want to market to business owners. In
conclusion, if you have a business that's only based
online, you don't want to market to people that don't
have access to the internet.
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