Never assume people believe the information in
your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.
 

Persuade other web sites to link to yours. That
can improve your search engine ranking. Just offer them something of value in return. You could offer them reciprocal advertising, free products, discounts, and anything else you can think of, just be creative when you construct your linking offers.
 

Show your prospects that you are an expert,
because authority can persuade people to buy. You could publish an article, write an e-book, etc. For example, you could sign you sales letter, "(your name) Author of the e-book (title)." Another example "(your name) Ph.D."
 

People want to be loved. They may not want to
be lonely any more or they might want to start dating again. This will make them feel wanted. For example, you could provide some singles, dating and relationship chat rooms on your web site. People will be able to meet new people or find out how to improve their current relationship.
 

Make money selling advertising space in your
e-book. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your e-book for other forms of advertising. For example, you could say, "Promote Your Business In Our Free E-book For Only ($). It's been downloaded over 5000 times!"
 

When you ship out or deliver your product, include
a coupon for other related products you sell in the package. This will attract them to buy more products from you. For example, haven't you ever bought a product and saw an ad or flyer inside the package that made you want to buy another product?
 

Check your web site links regularly. If people
click on a link and it doesn't work, they usually won't risk wasting their time clicking on another one. For example, would you revisit a web site after two of the links you really wanted to click on didn’t work? You probably wouldn't even bookmark the site.
 

Give your customers buying incentives so they'll
make repeat purchases. Offer them discounts, free gifts, bonus points, etc. For example, if you give your customers points every time they buy something, they will start collecting them and buy more things. They will want to save up enough points to get a free product.
 

You could bullet or indent your benefits in your
ad copy. Most people won't read the whole ad copy, so make your product’s benefits stand out and you won't lose the sales from all the skimmers. You can also indent other things like your guarantee, postscripts, testimonials, closing, etc.
 

10 Ways To Improve Your Customer Service
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Stay in contact with customers on a regular basis. Offer 
them a free e-zine subscription. Ask customers if they 
want to be updated by e-mail when you make changes to 
your Web site. After every sale, follow-up with the 
customer to see if they are satisfied with their purchase. 
 
2. Create a customer focus group. Invite ten to twenty of 
your most loyal customers to meet regularly. They will give 
you ideas and input on how to improve your customer 
service. You could pay them, take them out to dinner or 
give them free products. 
 
3. Make it easy for your customers to navigate on your 
web site. Have a "FAQ" page on your Web site to explain 
anything that might confuse your customers. Ask them to 
fill out an electronic survey to find out how make your web 
site more customer friendly. 
 
4. Resolve your customers complaints quickly and 
successfully. Answer all e-mail and phone calls within an 
hour. If possible, you the owner of the business, personally 
take care of the problem. This will show your customers 
you really care about them. 
 
5. Make it easy for your customers to contact you. 
Offer as many contact methods as possible. Allow 
customers to contact you by e-mail. Hyperlink your e-mail 
address so customers won't have to type it. Offer toll free 
numbers for phone and fax contacts. 
 
6. Make sure employees know and use your customer 
service policy. Give your employees bonuses or incentives 
to practice excellent customer service. Tell employees to 
be flexible with each individual customer, each one has 
different concerns, needs and wants. 
 
7. Give your customers more than they expect. Send thank 
you gifts to lifetime customers. E-mail them online greeting 
cards on holidays or birthdays. Award bonuses to your 
customers who make a big purchase. 
 
8. Always be polite to your customers. Use the words 
your welcome, please, and thank you. Be polite to your 
customers even if they are being irate with you. Always 
apologize to your customers should you make a mistake. 
Admit your mistakes quickly and make it up to them in a 
big way. 
 
9. Reward customers a point for every one dollar they 
spend. Let's say customers can get a free computer for 300 
points. That means customers will spend $300 dollars on 
your products and services to get enough points to get the 
free computer. 
 
10. Build strong relationships with your customers. Invite 
them to company meetings, luncheons, workshops or 
seminars. Create special events for your customers like 
parties, barbecue's, dances etc. This will make them feel 
important when you include them in regular business 
operations and special events.