Team up with other e-zines that have the same
target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers. You could all include your ads and announcements in the e-zine. You could also take turns for the top advertising space.
 

Change your ads regularly. Your prospects could
get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. "FREE Killer Marketing E-book!", you could change it later on to "FREE Sizzling Marketing E-book!"
 

Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a discount or free bonuses. This will create an urgency so they don't put off buying. Another example, "Order before 8:00 p.m. US/EST and get a second product of your choice for free!"
 

Add a "FAQ - Frequently Ask Questions" section
on your web site. People won't email you a question and leave. They will stay to find out the answer. You could also publish an ad for your main product or service on your FAQ web page. If their question is answered, they may buy that day.
 

Add an extra profit stream by selling the reprint
rights to your web site content. They could be articles, e-books, reports, etc. Allow people to compile them into an e-book and sell it. Just have them include your ad copy and link back to your web site in the e-book. You could also have people give the e-book away.
 

Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's attention and interest; make every word count. Use short words, phrases, sentences and paragraphs. Also highlight attention-grabbing words like love, money, sex, etc.
 

Beat your competition by giving away a similar
product or service that they charge for. It could be add-on products, warranties, servicing, etc. For example, you could say, "Unlike our competition we don't charge extra for batteries." Another example, "Our competition charges up to ($) a year for soft- ware upgrades, we charge $0!"
 

Cut out words, phrases and paragraphs in your
ad copy that aren't selling or supporting your product. This will stop people from getting bored with your ad. You want every word of your ad to persuade the reader to buy.
 

Offer your knowledge or consulting as a bonus
product. You could offer a free 15- or 30-minute consultation. This will add value to your product. For example, you could say, "Get A FREE 30- Minute Marketing Consultation!" You could also offer it as a freebie to get them interested in buying your product.
 

10 Resourceful Things You Can Do With A Product
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
That Doesn't Sell 
 
1. Sell the reprint/reproduction rights to the product. 
You could make money selling other people the rights 
to reproduce and sell the product. People are always 
looking for new products to sell. 
 
 
2. Giveaway the product for free from your web site. 
Just because it won't sell doesn't mean people won't 
visit your web site to get it for free. They may see 
another product you sell and buy that one. 
 
 
3. Try auctioning off the product at an online auction. 
You may make part of your investment back. If you're 
lucky, you may even make a profit because people 
sometimes get into bidding wars and will bid a higher 
price than the product is worth. 
 
 
4. Use the product as a free bonus for another product 
you sell. This will increase the perceived value of the 
product you're selling. People will feel they're receiving 
more for less. 
 
 
5. Contact businesses with the same target market and 
see if they would be interested in using your product as 
a free bonus for their product. You could place your ad 
on the product and get free advertising. 
 
 
6. Sell your product to businesses at wholesale cost as 
a promotional product. Businesses are always looking 
for products they can giveaway to their customers with 
their advertising on the product. You could make part 
of your investment back. 
 
 
7. Barter your product to other businesses for things 
you need for your own business. You could trade for 
their products or services. This will save you money 
and help make up for your profit loss. 
 
 
8. You could create an online contest so people could 
win your product. This will attract traffic to your web 
site. You also could get free advertising by listing it on 
online contest directories. 
 
 
9. If you decide to giveaway the product for free, allow 
other people to giveaway the product for free. Place 
your web site ad on the product. This will spread your 
advertising and attract even more people to your site. 
 
 
10. Ask businesses with the same target audience if 
they would be interested in combining your product 
with their product. You could then sell them together 
as a package deal and split the profits. You may have 
better results selling your product this way.