Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can determine how your business operates. You don't want too many people making all your decisions, but you don't want to take on so much responsibility that you become a workaholic.
 

Use free advertising as much as possible. Test a
wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don't be afraid to try something new.
 

Design your site so it will be worth bookmarking.
Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
 

Ask visitors to subscribe to your e-zine. It's a
good idea to also give them a freebie when they subscribe. Once they are subscribed, they might read your content, see your advertisements, join your affiliate program, buy advertising, revisit your web site, etc. The benefits are endless.
 

You could offer your visitors free software if
they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get our new marketing software free!" Another example, "Subscribe to our free e-zine and download our e-book software for free!"
 

Give away the full version of your e-book in
exchange for testimonials. You can use these customer statements to improve your ad’s effectiveness. It would work for free or paid e-books! You could offer sample excerpts or chapters to give them a taste of it.
 

Add an article section to your web site. People
will visit your web site to read and learn new information related to their interests. You want to have original content so people can't go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over.
 

Give your business and products credibility by
linking to web sites that have written positive stories about your business. You could link to them right in your product ad. For example, you could say, "Just See What (name) Magazine Is Saying About Our Newest E-book!"
 

Give your visitors a free membership to your
online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.
 

How To Use Outsourcing To Beat Your Competition
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Outsourcing is when you hire outside professionals or 
services to take on part of your business workload.You 
may want to outsource part of your work because you 
don't have the room, you need an expert, you have periodic 
busy periods, or you need more production to get orders 
out on time etc. You could outsource accounting, 
secretarial tasks , factory help, computer training, web 
design etc. Below are ways to use outsoursing to beat 
your competition. 
 
 
By outsourcing part of your workload you can save time 
and spend more time concentrating on beating your 
competition. 
 
-you won't have to take time training new employees 
 
-you won't have to do time consuming tasks like adding 
on new equipment 
 
-you won't have to learn a new software program or other 
equipment 
 
-you won't have to interview employee candidates 
 
-you won't have to fill out all the complicated employee 
paper work like tax forms, scheduling, retirement plans etc. 
 
 
By outsourcing part of your workload you can save money 
and spend more money on marketing or advertising to beat 
your competition. 
 
-you won't have to buy extra office and other equipment 
 
-you won't have to buy extra office or work space 
 
-you won't have spend money on employee costs like; 
taxes, medical, vacation time, holidays, workers comp., 
unemployment costs etc. (these may vary by which 
country you do business) 
 
 
There are many other ways outsourcing can help you beat 
your competition. Here are a few more: 
 
-the extra help can help you complete and deliver orders 
faster 
 
-you could expand your market share by becoming the 
middleman and offering your subcontractors services or 
products 
 
-you could end up getting orders from your subcontractors 
 
-it will allow your business to take on extra or large orders