You could hold a holiday sale for your potential
customers. For example, you could tell them every- thing on your site is discounted by up to 50% on Thanksgiving Day. Another example, "Fourth Of July Sale! Buy One, Get One Half Off!" Using holiday sales gives you a specific and credible reason for your prices to be lower.
 

You could offer your visitors a free sign up to
your affiliate program if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and gain access to our profitable affiliate program!" Another example, "Get a free subscription to our affiliate training newsletter when you become one of our affiliates!"
 

You could tell your visitors that they have the
right to republish your e-zine’s content on their own web site if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and we will give you the right to republish our content on your website or in your e-zine!"
 

Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads, links, print ads, etc. If the other business doesn't want to trade, offer them something extra in return. It could be extra ads, free products, commission, extra advertising time, etc.
 

Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to people they know, offer ad trades, etc. For example, you could say, “Forward this e-zine to your friends or family.” Another example, “We accept ad trades from other e-zines.”
 

When you ship people the first product they
bought, insert a flyer or brochure for your back-end product in the package. For example, if you're selling a book about gardening, you could slip in a flyer about a packet of seeds you're currently selling into the box you are shipping.
 

If you're selling an electronic product, like an
e-book or report, include your ad for your back-end product somewhere inside the electronic product. For example, on the last page, title page, index, table of contents, glossary, etc. If you liked the product, wouldn't you buy again from that company?
 

Allow people to download your e-book for free
if they give the e-mail addresses of 3 to 5 friends or associates who would be interested in your e-book. This will quickly build your e-mail list. For example, you could say, "Download Our E-book At No Cost If, In Exchange, You Refer 3 Of Your Friends To Our Web Site By E-mail."
 

Most people like surprises because it's a change
of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering. It will be a mystery for them. Some will order just to find out what the surprise bonus is. It makes them really curious.
 

5 Quick Ways To Increase Your E-zine's Subscriber Base
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1. Give Incentives 
Give people an incentive to subscribe to your e-zine. Offer 
them a freebie if they subscribe. It could be a free e-book, 
free report, free advertising, etc. Make sure the freebie will 
attract your target audience. 
 
 
2. Joint Venture 
Joint venture with a similar e-zine. Combine your subscriber 
bases together and publish one e-zine. Edit and publish 
each issue together. You both will be promoting the e-zine 
which means more subscribers. 
 
 
3. Allow Archiving 
Allow your subscribers to archive back issues of your 
e-zine on their web site. They may need content for their 
web site. If people visit their web site and like your e-zine, 
they will subscribe. 
 
 
4. Form An E-zine Ring 
Form an e-zine ring. Team up with 4 to 10 similar e-zines. 
All the publishers would agree to list each others e-zine 
name and subscribing information in every issue. You could 
call this section "Other Free E-zines You Might Enjoy" 
 
 
5. Ask Subscribers 
Ask subscribers to forward your e-zine to close friends, 
family, or associates. If they enjoy your e-zine, they will 
subscribe. It's almost like your subscribers are endorsing 
your e-zine.