You could offer your visitors a discount on all the
products you sell if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get 50% off all our products!" Another example, "Subscribe to our free e-zine and get $8 off our brand new e-book!"
 

Promote yourself as well as your products. Write
articles, e-books, reports, etc. When you endorse other products for commissions, people will think your statement is extra-credible because you have established yourself as an expert.
 

Consider outsourcing part of your work load to a
virtual assistant. You won't have to pay the extra employee costs and you can save precious time. Virtual assistants can do a number of tasks: writing, editing, web page/graphic design, secretarial, accounting, bookkeeping, marketing, copywriting and much more.
 

Make sure all links on the navigational bar are
clickable. If people can't get to where they want to go, they will leave. It's a good idea to go through your whole web site and check all your links once in awhile. There are also software programs that can do it for you too.
 

Trigger your readers’ emotions in your ad copy.
For example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money. It could be the relief of getting out of debt or the excitement of being wealthy. Another example, if you sell a self-help cassette on getting over shyness, you could describe the feeling of having confidence.
 

Beat your competition by giving away a similar
product or service that they charge for. It could be add-on products, warranties, servicing, etc. For example, you could say, "Unlike our competition we don't charge extra for batteries." Another example, "Our competition charges up to ($) a year for soft- ware upgrades, we charge $0!"
 

Most people want to make the people around
them happy. Tell your prospects how happy their friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."
 

When you ship out or deliver your product, include
a coupon for other related products you sell in the package. This will attract them to buy more products from you. For example, haven't you ever bought a product and saw an ad or flyer inside the package that made you want to buy another product?
 

Create a free e-book directory on a specific
topic at your web site. People will visit your web site to read the free e-books and may see your product ad. You could also give away you own e-books with your ad included. You can just have people submit their e-books to your directory via e-mail or web site form.
 

10 Upsell Strategies That Will Increase Your Profits
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As you know it can be very expensive to attract new 
customers. You can cut down on those expenses 
by "upselling" to those new customers. For example, 
let's say you're selling a computer with a 15" monitor 
for $1200. You tell people they can upgrade to a 17" 
monitor for only $200 more. That's upselling! Your 
goal is to get more money out of the first sale. Below 
are ten upselling strategies you can use to increase 
your profits. 
 
 
1. Deluxe Upsell-You could sell a basic product and 
tell people for a little more money they can receive the 
deluxe edition. 
 
 
2. Money Upsell-You could offer people the rights 
to sell the product they are buying from your business. 
You could charge an extra $30 dollars to get the 
reproduction rights. 
 
 
3. Discount Upsell-If you're selling a product people 
may order again in the future like shave gel, you could 
offer them a second can of shave gel at a discount. 
 
 
4. Time Upsell-If you're selling a product or service 
people subscribe to, like a magazine, you could tell 
them if they subscribe for two years instead of one, 
they can receive it half off the cover price. 
 
 
5. Quantity Upsell-This is similar to the discount upsell. 
The only difference is you increase the discount by 
how many products they order. If they order 3 it's a 
10% discount, if they order 5 it's a 15% discount. 
 
 
6. Package Upsell-When you're selling a product you 
could offer similar products in a package deal. Tell 
the people the other products are cheaper with the 
package deal versus purchasing them separately. 
 
 
7. Affiliate Upsell-When you're selling a product you 
could offer someone else's product as an upsell. You 
would have to make a commission on the product in 
order to profit. 
 
 
8. Free Upsell-You could offer a free sample or trial 
of your product (your first sale would be free) and 
then tell people if they order the full version right now 
they will get a discount. 
 
 
9. Extra Upsell-There are many things you could 
charge extra for at the time of sale. It could be gift 
wrapping, imprinting, custom designs, etc. 
 
 
10. Extended Upsell-If your product comes with a 
warranty, you could ask people if they would like to 
extend the warranty one more year for only $30. 
 
 
In conclusion, you can use one or all these strategies 
to increase your profits at the point of sale. Don't be 
afraid to use your imagination to come up with other 
upsell strategies.