Provide your web site visitors with content they
can't read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.
 

Use a headline that catches the attention of your
target audience. You could use many different types of headlines, free offers, guarantees, testimonials, news stories, questions, benefits, warnings, statistics, features.
 

Allow your visitors to decided how much they
want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell. Tell them you'll accept offers via e-mail or your web form. You could even accept fair barter deals for other products and services.
 

Use more than one P.S. in your ad copy. The
postscript is one of the most often read part of any ad, so why not use two or three of them instead of one. One P.S. could remind your prospects about a good benefit. Another P.P.S. could tell them about your limited time offer. And the last P.P.P.S. could tell them about another free bonus.
 

Sell only a few products on your web site instead
of a large amount of products. Too many choices can overwhelm your visitors and they won't buy. If you really want to offer a lot of choices, offer one of the main products as a bonus if they buy something. For example, "Buy One Of The Products Below And Get A Free E-book!"
 

Trade endorsement ads with other e-zines. They
pull more hits and sales than just trading classified ads because it gives your ad instant credibility. For example, you could say "I can't believe they give this e-zine away for FREE! I would pay at least ($) for a subscription to it!"
 

Publish your web site in e-book format. Put the
e-book on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people who buy your product or service. For example, would people open up your direct mail envelopes right away if they feel a disk or CD-ROM in them?
 

Set up a joint venture with your competition
if you can't beat them. You could agree to work together to beat the other competition then share the profits. For example, you could create a product together that you both could promote or you both could share advertising costs to promote your businesses together.
 

You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials that are believable and include specific results. For example, "P.S. Read this testimonial: I was able to change my oil 7 minutes faster without all the mess! I would highly recommend this product to anyone! (their name) (their title or occupation)."
 

5 Innovative Ways To Advertise Your Web Site
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Directory Linking 
Create a directory of web sites on a specific topic. 
Give people the option of adding the directory to 
their web site by linking to it. Put your business 
advertisement at the top of the director's home 
page. This technique will get lots of people to link 
to your web site and give you free advertising. 
 
 
2. Bonus Advertising 
Do you have a product or service that doesn't sell 
good? Offer it as a free bonus for someone else's 
product or service. Get free advertising by placing 
your web site or business ad on the product or in 
the product package. 
 
 
3. Autoresponder Trade 
Trade autoresponder ads with other businesses. 
If both of you send out information with auto- 
responders just exchange a small classified ad 
to put at the bottom or top of each other's 
autoresponder message. 
 
 
4. Tip Line 
Start a free tip line. Offer a free daily, weekly, or 
monthly tip recorded on your voice mail. The tips 
should be related to your business. Include your ad 
for your web site or business at the beginning or 
end of your message. 
 
 
5. Content Swap 
Exchange content with other web sites and ezines. 
You could trade articles, top ten lists, etc. Both 
parties could include a resource box at the end of 
the content.