Place attention-grabbing pictures above and
within your ad copy. A powerful technique is to use ‘before’ and ‘after’ pictures of people using your product. They will give your target audience a clearer vision of what you're offering. That will help them imagine themselves getting the benefits of your product.
 

Include content and free items on your web site
that promote the products you're selling. If people don't read your ads, they may read what you’re offering. For example, if you have freebies they can download, like software, include your ad in it. Another example, if you publish free articles, place your ad in the middle or at the end of the article.
 

Use text links if your banner ads are not pulling
traffic. People don't ignore text links as much as they do banner ads. You should treat your text link like a sales letter headline. For example, "How To ...”, “FREE...”, “Breaking News!....” “Warning!....”, “....Exposed!” etc.
 

Give your visitors lots of choices so they don't
get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc. For example, “Choose the Basic or Deluxe.” Another example, “Order by web site, phone or fax.”
 

Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited time with your main product. For example, you could say, “Order before midnight tonight and get 4 FREE bonuses!” Another example, “Order by June 25, 2002 and get a Free Advertising E-book!”
 

Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product reviews, etc. For example, you could say, "FACT: Our product withstood an elephant walking over it!" Another example, "(business name) Research found that our product reduces stress by 325%."
 

Have some ball caps made with your web site
address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time. You could also order a large number of them and donate them to a local sports team. People in the stands at each game would see your web site address.
 

Send your customers a catalog of add-on products
for the original product they purchased. This could be upgrades, special services, attachments, etc. If they like your product, they will buy the extra add- ons. For example, if you were selling computers, you could offer software, extended warranties, printer paper, etc.
 

Give a money-back guarantee that surpasses a
normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee's time limit to 60 days, 3 months, 1 year, or a lifetime.
 

10 Tips For Writing A Profit Producing Ad
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1. You can get ad copy ideas by studying similar 
product's advertising material. Collect their sales 
letters, classified ads, web ads, e-mail ads, etc. 
 
 
2. Know exactly what you want your ad copy to 
accomplish. It could be to qualify prospects, make 
sales, generate leads, attract web traffic, etc. 
 
 
3. Make a complete list of your product's benefits 
and features. Begin your ad with the most important 
benefit either in your headline or first sentence. 
 
 
4. Make your ad benefits as specific as possible. 
Include exact numbers, percentages, times, colors, 
smells, sounds, descriptive adjectives, etc. 
 
 
5. List all the ways your product is different from 
your competition's. Include all the differences in 
your ad copy that are better than their product. 
 
 
6. Use graphics, pictures and drawings of people 
actually using your product to solve their problem. 
Include a picture that also shows the results. 
 
 
7. Make a list of your target audience. Write down 
what reasons would attract them to purchase your 
product. Include those reasons in your ad copy. 
 
 
8. Include any proven facts in your ad copy. They 
could be customer surveys, scientific tests, product 
reviews, etc. 
 
 
9. Tell your audience what kind of support they'll 
get after they buy. It could be free consulting, tech 
support, free servicing, etc. 
 
 
10. Ask people at the end of your copy why they 
decided not to buy. This will give you new ideas on 
how to produce a more profitable ad copy.