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Internet Direct Marketing - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
extra convenience without having to contact you.
Of course there are some questions you can't
answer by using Frequently Asked Questions. You
will get questions that you never thought of, but you
can just keep adding them to your list.
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Think of ways to get your site or business in the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc. Simply
write a press release about what you’ve
accomplished, then send it to media outlets that
cater to your target audience.
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You could tell them your freebie is only available
to a limited number of people. For example, "Our
free software will only be available for the next 100
people who download it." Another example, "Our
free report will only be offered for 3 more days! So
download it now before it's too late!" Just include
your ad in the freebie.
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Don't use 50 different content formats all over
your web site. Try to use only one or two of the
same fonts, text sizes, text colors, etc. You don't
want your visitors getting frustrated because they
have to keep refocusing their eyes. Plus it looks
unprofessional not to have a consistent look
throughout your web site.
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Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc. For example,
offer people a free e-zine then you can sell them
e-zine classifieds. Another example, sell your own
product then follow-up with a back-end offer from a
related product from an affiliate program you have
joined.
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Include content and free items on your web site
that promote the products you're selling. If people
don't read your ads, they may read what you’re
offering. For example, if you have freebies they can
download, like software, include your ad in it.
Another example, if you publish free articles, place
your ad in the middle or at the end of the article.
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Think of new ways to attract people to buy your
products or services. You could add on extra free
bonuses, delivery options, payments options, etc.
For example, you could say, "You can pay for our
product in 3 easy payments of $19.95!" Another
example, "We won't bill your credit card for a full 60
days!"
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Most people want to get over obstacles so that
they can achieve their goals. Tell your prospects
which goals they'll achieve by ordering your product.
For example, you could say, "Just imagine getting
back into your prom dress or going out in public
without being stared at."
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Hold a "Buy the Most Wins” contest on your web
site. Tell people each monthly winner will get their
entire purchase refunded. This will get some of your
customers to compete to get all their purchases for
free.
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Internet Direct Marketing - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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10 Reasons Why People Don't Buy From You SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
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