Create a free e-zine directory. You'll attract a lot
of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publisher’s name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.
 

Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a discount or free bonuses. This will create an urgency so they don't put off buying. Another example, "Order before 8:00 p.m. US/EST and get a second product of your choice for free!"
 

You could give your potential customers a free
trial of your product or service. Tell them you won't bill them for 30 days. This takes all the risk away from them making the choice to buy your product. For example, if you had the choice of purchasing from a business that made you pay upfront or down the road, which one would you choose?
 

Use attention grabbing adjectives to describe
your product. For example, “Sizzling, incredible, high powered, ultramodern, killer, eye-popping”, etc. For example, which sounds more appealing to you "software" or "time-saving software"? Another example, "membership site" or "top secret membership site"?
 

Market your web site as a free web book. Design
your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site. You will be getting traffic and people will be giving away a free web book to their visitors.
 

Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc. For example, you could say in your ad, "Imagine meeting the love of your life and feeling the pleasure of happiness. You'll have the security of knowing you won't be alone any more."
 

Use time-saving promotional software. You can
automate your search engine submissions, posting to online classified sites, etc. You may have to buy them, but you'll make up the money you spend by getting your other business requirements completed faster. Sometimes you can find this type of software for free on the web.
 

Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard- earned money buying your product. For example, you could say, "Our product comes with a 90-day money-back guarantee!" Another example would be, "Don't forget our product comes with a lifetime guarantee!"
 

Show your prospects how much enthusiasm
you have for your product and business. If you're convincing enough, they will be enthusiastic too. For example, you could say, "I'm so EXCITED about our new product!” Another example would be, "I can't wait for you to experience these benefits!"
 

5 New And Lesser-Known Online Business Ideas
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Ask people to find a hidden link in your ad copy. If they 
find the hidden link tell them they will get a prize or freebie 
by clicking on it. This will increase the chance that they will 
buy your product or service because they will read your 
whole ad copy. 
 
2. Start a members only web site. Tell visitors what's in your 
members only site and what it costs to get access. Offer them 
a free membership, if, in exchange they link to your web site, 
post your banner on their home page or agree to advertise 
your web site in their e-zine for a set period of time. Usually 
they will agree to the free advertising to save money. This is 
a powerful way to get free advertising. 
 
3. Want a popular discussion board? This technique is based on 
the number of postings made by any one person. You could 
give away a free product or service to any person that posts ten 
or more messages on your discussion in a month. It could be a 
free e-book, report, e-mail consulting etc. Just keep track of 
everyone's postings each month. This could also work for e-mail 
discussion lists. 
 
4. Give your visitors an instant article directory. Tell your 
visitors they can instantly add a free article directory to 
their web site by linking to yours. Just place your ad or banner 
ad on top of the article directory for your main product or 
service. All those links can add up to a large amount of traffic 
for your web site. 
 
5. There a millions of web sites on the internet. Instead of 
marketing your web site as a web site. Market it as a free web 
book. Design your web site with a title page, table of contents, 
chapters, etc. Just place your ad or banner for your product or 
service on the top of each web page.