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Internet Direct Marketing - Super Tips:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print these tips on your own website as long as you keep the byline above)

Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.
 

Think of ways to get your site or business in the
the news. You could sponsor a fundraiser, break a world record, hold a major event, etc. Simply write a press release about what you’ve accomplished, then send it to media outlets that cater to your target audience.
 

You could tell them your freebie is only available
to a limited number of people. For example, "Our free software will only be available for the next 100 people who download it." Another example, "Our free report will only be offered for 3 more days! So download it now before it's too late!" Just include your ad in the freebie.
 

Don't use 50 different content formats all over
your web site. Try to use only one or two of the same fonts, text sizes, text colors, etc. You don't want your visitors getting frustrated because they have to keep refocusing their eyes. Plus it looks unprofessional not to have a consistent look throughout your web site.
 

Create multiple streams of income with your web
site. You could sell your own products, join affiliate programs, sell advertising space, etc. For example, offer people a free e-zine then you can sell them e-zine classifieds. Another example, sell your own product then follow-up with a back-end offer from a related product from an affiliate program you have joined.
 

Include content and free items on your web site
that promote the products you're selling. If people don't read your ads, they may read what you’re offering. For example, if you have freebies they can download, like software, include your ad in it. Another example, if you publish free articles, place your ad in the middle or at the end of the article.
 

Think of new ways to attract people to buy your
products or services. You could add on extra free bonuses, delivery options, payments options, etc. For example, you could say, "You can pay for our product in 3 easy payments of $19.95!" Another example, "We won't bill your credit card for a full 60 days!"
 

Most people want to get over obstacles so that
they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product. For example, you could say, "Just imagine getting back into your prom dress or going out in public without being stared at."
 

Hold a "Buy the Most Wins” contest on your web
site. Tell people each monthly winner will get their entire purchase refunded. This will get some of your customers to compete to get all their purchases for free.
 


Internet Direct Marketing - Viral Article:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print this article on your own website as long as you keep the byline above)

10 Reasons Why People Don't Buy From You
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser

 
1. You don't make people feel safe when they order. 
Remind people that they are ordering through a secure 
server. Tell them you won't sell their e-mail address 
and all their information will be kept confidential. 
 
 
2. You don't make your ad copy attractive. Your ad 
lists features instead of benefits. The headline does 
not attract at your target audience. You don't list any 
testimonials or guarantees included in your ad. 
 
 
3. You don't remind people to come back and visit. 
People usually don't purchase the first time they visit. 
The more times they visit your site, the greater the 
chance they will buy. The most effective way is to give 
them a free subscription to your e-zine. 
 
 
4. You don't let people know anything about your 
business. They will feel more comfortable if they know 
who they are buying from. Publish a section called 
"About Us" on your web site. Include your business 
history, profile of employees, contact information etc. 
 
 
5. You don't give people as many ordering options as 
possible. Accept credit cards, checks, money orders, 
and other forms of electronic payments. Take orders 
by phone, e-mail, web site, fax, mail, etc. 
 
 
6. You don't make your web site look professional. 
You want to have your own domain name. Your web 
site should be easy to navigate through. The graphics 
should be related to the theme of your web site. 
 
 
7. You don't let people read your ad before they get 
your freebie. When you use free stuff to lure people 
to your web site include it below your ad copy or on 
another web page. If you list the freebie above your 
ad they may never look to see what you're selling. 
 
 
8. You don't attract the target audience that would 
buy your product or service. A simple way to do 
this is to survey your existing customers to see what 
attracted them to buy. This information will help 
you improve your target marketing and advertising. 
 
 
9. You don't test and improve your ad copy. There 
are many people who write an ad copy and never 
change it. You have to continually test and improve 
your ad copy to get the highest possible response 
rate. 
 
 
10. You don't give people any urgency to buy now. 
Many people are interested in your product but they 
put off buying it till later and eventually forget about 
it. Entice them to buy now with a freebie or discount 
and include a deadline date when the offer ends. 

 

 




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