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Internet Direct Marketing - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Try out new business opportunities. You could
combine them with your current business. It could
add an extra profit stream to your web site. You
could join affiliate programs, MLMs, drop ship
selling programs, etc. Another idea would be to joint
venture with other businesses.
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Use a personal endorsement ad. Only use one if
you've actually bought the product or service for the
affiliate program. Tell people what kind of benefits
and results you've received using the product. You
need to purchase the product or service in order to
write a honest endorsement.
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Lower the chances of negative word-of-mouth
marketing. You'll always have customers who are
dissatisfied. Try to please them as much as possible.
You could give them a refund, discount, a free
product, a coupon, a rebate, a compliment, etc. Just
be polite and stay calm if they are angry or frustrated
with your business.
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Make it easy for your customers to navigate
around your web site. Have a "FAQ" page on your
web site to explain anything that might confuse your
customers. Ask them to fill out an electronic survey
to find out how to make your web site more
customer-friendly. Answer all their questions and
concerns in a timely matter.
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Use plenty of examples in your ad copy. This
will allow your whole target audience to understand
your sales pitch completely. If they don't understand
your product offer, how do you expect them to buy.
Have a few younger kids read it. If they understand
it, you’ll know an older person will definitely
understand it.
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Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be
notified when you launch a new product. For
example, you could say, "This product will be
launched on July 27, 2002! If you sign up to be
one of the first to be notified by e-mail when it's
launched, you will get a special introductory price
of ($)."
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Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc. For example, you could say, "FACT:
Our product withstood an elephant walking over it!"
Another example, "(business name) Research found
that our product reduces stress by 325%."
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Have some duffel bags made with your web site
address and other business information. Give them
to family and friends as gifts or use them when you
travel. You could also donate some to exercise
gyms, school kids, sports teams, etc. This would
give you a wide variety of people who would see
your ad.
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You could tell them the freebie is only available
for a limited time. For example, "Download our
free e-book, this free offer will only be available
until May 30, 2000." Another example, "Subscribe
to our free e-zine before midnight tonight and get
free access to our Members Only web site."
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Internet Direct Marketing - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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Joint Ventures Revealed SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
A joint venture is when two or more businesses join together to
work on a project for a set period of time. Doing joint ventures
with other businesses can increase your chances of beating
your competition, increase your sales and increase your profits
quickly. Plus:
-you can save money when businesses share operating costs
-you can get referrals from other businesses
-you can save valuable time when businesses share the workload
-you can offer your customers new products and services
-you can gain new business associates
-you can save money by sharing advertising and marketing costs
-you can get free advice and important information from other
businesses
You can find businesses to joint venture with online or
offline. I try to find businesses that have the same target
audience, but are not direct competition with my business.
Here are a few ways to find joint ventures online:
-subscribe and participate in e-mail discussion groups, online
forums and newsgroups that deal with your target audience
-subscribe to e-zines that deal with your targeted audience
-note on your Web site or e-zine that you are interested in
doing joint ventures
-search in your favorite web directories and search engines to
find businesses to joint venture with online
Once you find a business simply e-mail them your proposal.
Tell the business owner the benefits of the joint venture.
Explain to him or her why it would be a win/win situation for
both of your businesses. Give them a lot of compliments about
their business, Web site, products and services. Using all three
methods above will greater your chance of constructing a
profitable joint venture. Good Luck!
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