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Internet Direct Marketing - Super Tips:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print these tips on your own website as long as you keep the byline above)

Try out new business opportunities. You could
combine them with your current business. It could add an extra profit stream to your web site. You could join affiliate programs, MLMs, drop ship selling programs, etc. Another idea would be to joint venture with other businesses.
 

Use a personal endorsement ad. Only use one if
you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product. You need to purchase the product or service in order to write a honest endorsement.
 

Lower the chances of negative word-of-mouth
marketing. You'll always have customers who are dissatisfied. Try to please them as much as possible. You could give them a refund, discount, a free product, a coupon, a rebate, a compliment, etc. Just be polite and stay calm if they are angry or frustrated with your business.
 

Make it easy for your customers to navigate
around your web site. Have a "FAQ" page on your web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how to make your web site more customer-friendly. Answer all their questions and concerns in a timely matter.
 

Use plenty of examples in your ad copy. This
will allow your whole target audience to understand your sales pitch completely. If they don't understand your product offer, how do you expect them to buy. Have a few younger kids read it. If they understand it, you’ll know an older person will definitely understand it.
 

Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be notified when you launch a new product. For example, you could say, "This product will be launched on July 27, 2002! If you sign up to be one of the first to be notified by e-mail when it's launched, you will get a special introductory price of ($)."
 

Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product reviews, etc. For example, you could say, "FACT: Our product withstood an elephant walking over it!" Another example, "(business name) Research found that our product reduces stress by 325%."
 

Have some duffel bags made with your web site
address and other business information. Give them to family and friends as gifts or use them when you travel. You could also donate some to exercise gyms, school kids, sports teams, etc. This would give you a wide variety of people who would see your ad.
 

You could tell them the freebie is only available
for a limited time. For example, "Download our free e-book, this free offer will only be available until May 30, 2000." Another example, "Subscribe to our free e-zine before midnight tonight and get free access to our Members Only web site."
 


Internet Direct Marketing - Viral Article:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print this article on your own website as long as you keep the byline above)

Joint Ventures Revealed
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser

 
A joint venture is when two or more businesses join together to 
work on a project for a set period of time. Doing joint ventures 
with other businesses can increase your chances of beating 
your competition, increase your sales and increase your profits 
quickly. Plus: 
 
-you can save money when businesses share operating costs 
 
-you can get referrals from other businesses 
 
-you can save valuable time when businesses share the workload 
 
-you can offer your customers new products and services 
 
-you can gain new business associates 
 
-you can save money by sharing advertising and marketing costs 
 
-you can get free advice and important information from other 
businesses 
 
 
You can find businesses to joint venture with online or 
offline. I try to find businesses that have the same target 
audience, but are not direct competition with my business. 
Here are a few ways to find joint ventures online: 
 
-subscribe and participate in e-mail discussion groups, online 
forums and newsgroups that deal with your target audience 
 
-subscribe to e-zines that deal with your targeted audience 
 
-note on your Web site or e-zine that you are interested in 
doing joint ventures 
 
-search in your favorite web directories and search engines to 
find businesses to joint venture with online 
 
 
Once you find a business simply e-mail them your proposal. 
Tell the business owner the benefits of the joint venture. 
Explain to him or her why it would be a win/win situation for 
both of your businesses. Give them a lot of compliments about 
their business, Web site, products and services. Using all three 
methods above will greater your chance of constructing a 
profitable joint venture. Good Luck! 

 

 




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