Turn your banner ad into a trivia question. Post
the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner.
 

Build alliances with other online businesses. You
could trade links or ads, create joint venture deals, cross-promote your products, etc. For example, if you sell movie videos, you could trade links with a theater web site. Another example, if you sell baby dolls, you could create a package deal with a doll clothing manufacturer.
 

Enhance the power of your ad copy benefits by
using attention-getting words, highlighting keywords, using color, using quotes, bolding key phrases, underlining, etc. For example, "Instant Profits", “Super Fast Results”, “Lose Weight”, “Save Money”, “Increase Sales”, etc.
 

You could give your potential customers a free
trial of your product or service. Tell them you won't bill them for 30 days. This takes all the risk away from them making the choice to buy your product. For example, if you had the choice of purchasing from a business that made you pay upfront or down the road, which one would you choose?
 

Try new business ideas and strategies. Do not
be afraid of changing what you're doing. You could try out technology, advertising, marketing, etc. For example, just because you are selling e-books doesn’t mean you can't try selling printed books, DVDs, videos, cassettes, software programs, etc.
 

Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy. For example, many headlines have "you" in them because it looks and sounds more personal, like "How You Can Lose (no.) Pounds In (no.) Days!"
 

Offer a free e-book that contains a couple of
sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware. For example, how many times have you had a sample of something you enjoy and later on ended up buying it?
 

Most people want to get over obstacles so that
they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product. For example, you could say, "Just imagine getting back into your prom dress or going out in public without being stared at."
 

Most people want to win over others. Tell your
prospects how their family or friends will admire them if they buy your product. For example, you could say, "Imagine how much your girlfriend will love you when you buy her this stunning diamond engagement ring!"
 

20 Questions To Ask Before Creating An eBook
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1. What will be the title of your ebook and will it 
have a subtitle? 
 
2. Will you be the only author or will there be other 
co-authors? 
 
3. Will you publish a print version of your ebook? 
 
4. How many pages will your ebook be? 
 
5. Will your ebook contain graphics, pictures or 
charts? 
 
6. Will your ebook include an appendix and index? 
 
7. Will your ask other authors to contribute related 
articles to your ebook? 
 
8. What file formats will your ebook be available in; 
text, pdf, exe, html, etc.? 
 
9. Will your ebook be sold as a product or will your 
ebook be used as a promotional tool? 
 
10. Who will be your ebook's target audience? 
 
11. What major benefit does your ebook give your 
target audience? 
 
12. Will you offer your prospects a guarantee and 
testimonials to read? 
 
13. Will you include a bibliography about yourself 
in the ebook? 
 
14. What personal information will you include 
about yourself in the ebook? 
 
15. What colors and graphic(s) will be included on 
the ebook cover? 
 
16. Will you let your prospects read free sample 
chapters or excerpts to entice them? 
 
17. Will you turn the ebook into other information 
products like videos, audio books, teleclass, etc? 
 
18. What type of payments will you accept for the 
ebook? 
 
19. Will you allow others to give away your free 
promotional ebook? 
 
20. Will you be selling the reprint rights to your 
ebook?