Place colorful graphs, pie charts and other charts
in your ad copy. Use charts as they will grab a person’s eye because they are usually colorful. They will also support your product or service claims and allow your target audience to understand them easier.
 

Make the most of each visitor. Sometimes they’ll
think your price is too high. You should provide a variety of similar products at different price ranges. Offer free products, free trial or sample products, low priced products, subscription products, rent products, high priced products, etc.
 

Test and improve your ad copy. There are many
people who write an ad and never change it. Make sure you get the highest possible response rate. For example, run the ad you have ready and see how many orders you get in a week or month. After that change the headline or closing and see how many orders you receive. Continue tweaking your ad till you get the highest amount of orders per visitors or viewers.
 

Publish e-zines for other web sites to increase
your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue. For example, if they want to publish once a week you would get 4 ads a month in their e-zine. You could also opt to get your articles published in the e-zine too.
 

Imagine....

 

You could tell them the freebie is only available
for a limited time. For example, "Download our free e-book, this free offer will only be available until May 30, 2000." Another example, "Subscribe to our free e-zine before midnight tonight and get free access to our Members Only web site."
 

Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like content and have people click to read the rest. For example, you could say, "How To Increase Your Sales By 200% by Larry Dotson. To Read Click Here!"
 

Include your own picture in your ad copy. This
will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. If you feel adventurous, you could include an online audio sound bite or video clip of yourself.
 

Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.
 

Remind Your Customers
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
If you don't remind your customers that you are 
still in business they may forget. Repeat customers 
are the lifeblood of any business. Below are three 
effective strategies you can use to remind your 
customers that you are still in business and get 
them to buy over and over again. 
 
1. Ask your customers to subscribe to your free 
publication. It could be a print newsletter, e-zine, 
newspaper, journal etc. You could send out the 
publication weekly, monthly, bi-monthly, etc. The 
articles in the publication should be informative 
and helpful to your readers. You can increase 
repeat purchases by including advertisements of 
new products and services that you offer. 
 
2. Ask customers to sign-up to an e-mail update 
that tells them when you have made changes to 
your web site. Whenever you update your web 
site send them an e-mail to remind them to visit 
again. If you're using this strategy it's important 
to update your web site often. Add new content 
that would be of interest to your customers. You 
could also add free stuff to your web site like 
software, online utilities, ebooks etc. 
 
3. Follow-up with your customers. You could 
follow-up by e-mail, direct mail or by telephone. 
It's always important to get their permission to 
follow-up ahead of time. You could contact 
them and ask them if they were happy with their 
purchase. Send them online or offline greeting 
cards on holidays and birthdays. You could also 
follow-up with a free gift letting them know you 
appreciate their business. You can get repeat 
business from them if you include another product 
offer or back end product with each follow-up. 
 
In conclusion, any of the three strategies above 
will increase the number of repeat purchases from 
your current customers. You can increase their 
effectiveness by combining all of them into your 
marketing campaign.