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Internet Marketing Centre - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file. Yes, they may
only be doing it to get free advertising but it could
be a visitor who might eventually buy your product.
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When you ship people the first product they
bought, insert a flyer or brochure for your back-end
product in the package. For example, if you're
selling a book about gardening, you could slip in a
flyer about a packet of seeds you're currently selling
into the box you are shipping.
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Include plenty of testimonials in your ad copy.
This increases the perceived value because you have
actual proof of other people's experiences with your
product. For example, you could say, "We have
over (no.) web pages full of testimonials!" Another
example, "We don’t have room to list all (no.) of
our testimonials on this ad, but here are a few."
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Offer a free e-book that contains a couple of
sample chapters. If they like it, give them the option
of ordering the full version. It would work just like
a software demo or shareware. For example, how
many times have you had a sample of something
you enjoy and later on ended up buying it?
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Most people want to associate with others who
have the same interests. Give your prospects a free
membership to a private chat room just for them.
For example, you could also attract traffic to your
web site by providing a free message board or
chat room.
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Make your web site worth revisiting. Give your
visitors original content, free e-books, information
web site links, free useful software, etc. For
example, if thousands of other web sites are pro-
moting the same free e-book and that's what you're
promoting too, people are likely to have already
downloaded it and won't visit your web site.
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Make sure you show your readers that they are
getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order
today, they can buy it for $69.95. You could also
show them the difference they would be saving -
$29.05.
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Tell your visitors what they can avoid by buying
your product or service. This will motivate them to
buy. They may want to avoid pain, fear, danger, etc.
For example, you could say, "Just imagine never
having to be alone without a date on a Friday night
again."
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Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard-
earned money buying your product. For example,
you could say, "Our product comes with a 90-day
money-back guarantee!" Another example would
be, "Don't forget our product comes with a lifetime
guarantee!"
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Internet Marketing Centre - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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12 Ways To Outsell Your Competition SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competition.
1. Price- Can you offer a lower price? Can you offer
a higher price and increase the perceived value of
your product? Do you offer easier payment options
than your competition?
2. Packaging- Can you package your product more
attractively? Do the colors of your package relate to
your product? Can you package your product into
a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Do
you have a high enough profit margin to offer free
shipping? Can you ship your products faster?
4. Benefits- Can you offer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?
5. Quality- Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?
6. Performance- Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?
7. Features- Can you offer more product features
than your competition? Do your features support the
benefits you offer?
8. Availability- Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your
customers buy your product? Are your bonuses more
valuable than your competitions?
10. Service- Do you offer your customers free 24
hour customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?
11. Proof- Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?
12 Guarantees- Do you have a stronger guarantee
than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?
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