Add a guest book to your web site. People will
visit your web site to leave their opinions about your business and to list their signature file. Yes, they may only be doing it to get free advertising but it could be a visitor who might eventually buy your product.
 

When you ship people the first product they
bought, insert a flyer or brochure for your back-end product in the package. For example, if you're selling a book about gardening, you could slip in a flyer about a packet of seeds you're currently selling into the box you are shipping.
 

Include plenty of testimonials in your ad copy.
This increases the perceived value because you have actual proof of other people's experiences with your product. For example, you could say, "We have over (no.) web pages full of testimonials!" Another example, "We don’t have room to list all (no.) of our testimonials on this ad, but here are a few."
 

Offer a free e-book that contains a couple of
sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware. For example, how many times have you had a sample of something you enjoy and later on ended up buying it?
 

Most people want to associate with others who
have the same interests. Give your prospects a free membership to a private chat room just for them. For example, you could also attract traffic to your web site by providing a free message board or chat room.
 

Make your web site worth revisiting. Give your
visitors original content, free e-books, information web site links, free useful software, etc. For example, if thousands of other web sites are pro- moting the same free e-book and that's what you're promoting too, people are likely to have already downloaded it and won't visit your web site.
 

Make sure you show your readers that they are
getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today, they can buy it for $69.95. You could also show them the difference they would be saving - $29.05.
 

Tell your visitors what they can avoid by buying
your product or service. This will motivate them to buy. They may want to avoid pain, fear, danger, etc. For example, you could say, "Just imagine never having to be alone without a date on a Friday night again."
 

Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard- earned money buying your product. For example, you could say, "Our product comes with a 90-day money-back guarantee!" Another example would be, "Don't forget our product comes with a lifetime guarantee!"
 

12 Ways To Outsell Your Competition
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
The keys to outselling your competition is to compare 
your product to theirs. When you find the differences 
between products, use your findings to improve 
your product. Below are 12 things you can compare 
and improve upon to outsell your competition. 
 
1. Price- Can you offer a lower price? Can you offer 
a higher price and increase the perceived value of 
your product? Do you offer easier payment options 
than your competition? 
 
 
2. Packaging- Can you package your product more 
attractively? Do the colors of your package relate to 
your product? Can you package your product into 
a smaller or larger package? 
 
 
3. Delivery- Can you offering cheaper shipping? Do 
you have a high enough profit margin to offer free 
shipping? Can you ship your products faster? 
 
 
4. Benefits- Can you offer more benefits than your 
competition? Are your benefits stronger? Do you 
have believable proof that supports your claims? 
 
 
5. Quality- Is your product built and tested to last 
longer than your competition? Can you improve the 
overall quality of your product? 
 
 
6. Performance- Can you make your product faster 
at solving your customers problem? Is your product 
easier to use than your competitions? 
 
 
7. Features- Can you offer more product features 
than your competition? Do your features support the 
benefits you offer? 
 
 
8. Availability- Is your product always available or 
do your have to backorder it? Can your product 
suppliers drop ship to your customers? 
 
 
9. Extras- Do you provided free bonuses when your 
customers buy your product? Are your bonuses more 
valuable than your competitions? 
 
 
10. Service- Do you offer your customers free 24 
hour customer service? Can you provide free product 
repair? Does your competition make their customers 
talk to a machine? 
 
 
11. Proof- Can you provide more proof than your 
competition that your product is reliable? Can you 
provide stronger testimonials or endorsements? 
 
 
12 Guarantees- Do you have a stronger guarantee 
than your competition? Do you offer warranties with 
your product? Do you provide an easier return policy?