Record all your new promotional ideas, good or
bad, into an ‘ideas’ journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners.
 

You could tell your visitors what's going to be
published in your next e-zine issue. For example, you could say, "Subscribe now so you don't miss our next issue about (topic)!" Another example, "Subscribe today and learn about how to (topic) in next week’s issue!"
 

Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because some people may miss it. Also when you repeat something it gets stored in your prospect’s brain easier. This may persuade them to buy later on down the road because they will remember it when they really need or want your product.
 

Join online business associations or clubs. If you
join, they will usually list all their members on their web site. It will give your business extra exposure. You could tell people on your web site the business clubs and associations you belong to. For example, “Here is a list of all the business associations we belong to....”
 

You could give your potential customers a free
trial of your product or service. Tell them you won't bill them for 30 days. This takes all the risk away from them making the choice to buy your product. For example, if you had the choice of purchasing from a business that made you pay upfront or down the road, which one would you choose?
 

Improve your customer service on a regular basis.
Try out new technologies that make it easier to communicate with your customers over the net. For example, you could communicate with your customers or visitors by phone, instant message, web site messages, chat rooms, message boards, video conferencing, fax, e-mail, etc.
 

Submit the free things you offer to online freebie
directories. They usually get a lot of traffic because people like to get things for free. Of course include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too.
 

You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to order by a specific date. For example, you could say, "Order before Sept. 7, 2002, and you'll get the whole package for only $19.67!" Another example, "I don't know how long I can offer the free bonuses, so order now!"
 

You could highlight keywords throughout your
ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. You could also repeat key- words one after another. For example you could say, "This is a soft, soft, soft rug."
 

10 Intriguing Ways To Propel Your Online Sales
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1. Add extra subjects to your web site. Most free 
ad sites only allow you to submit your web site to 
one category. This'll allow you to submit it to many. 
 
 
2. Increase the perceived value of your product by 
making your offer scarce. You could use limited 
time bonuses, low prices, low quantities, etc. 
 
 
3. Find out your competitions' weakness and use it 
as your "Unique Selling Proposition". It's the reason 
why people buy your products and not theirs. 
 
 
4. Sell your products or services to a specific niche 
market. For example, instead of selling your fishing 
book to all fisherman, target it toward fly fisherman. 
 
 
5. Test your advertising and marketing. You'll save 
time, money and big headaches promoting the right 
offer to the right group of people. 
 
 
6. Persuade visitors to buy your product by telling 
them the future. Tell them what'll happen with their 
life in the future if they buy or don't buy. 
 
 
7. Offer a free trial of your product for a set period 
of time. Don't charge or bill them until they decided 
to buy it. This'll take away any risk they have. 
 
 
8. Create other web sites that draw your initial target 
audience. Then you can lead your prospects to your 
main web site by linking to your other web sites. 
 
 
9. Inform people about your site or freebie through 
e-mail announce lists. You can find them by typing 
"e-mail announce lists" in any search engine. 
 
 
10. Tell your visitors what they can avoid by buying 
your product or service will motivate them to buy. 
They may want to avoid pain, fear, danger, etc.