Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.
 

Make your ad's keywords and phrases stand out
by enlarging the text. This technique works wonders with headlines and sub-headlines. People see them first because it's easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy.
 

Set up a cross-promotion deal with another web
business. Allow them to sell your product as a back- end product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.
 

Start an affiliate program for your business. You
will be able to spend less profits on risky advertising and spend more money on guaranteed sales. Your only goal would be to persuade affiliates to sign up, train them and keep them selling for you.
 

Add multiple profits to your web site. If you're
selling business books try to sell business services, courses and supplies too. For example, you could say, “Thanks for purchasing our business e-book. If you like it, don't forget we offer a monthly update service for the e-book for only $4.95 a month.”
 

Give your visitors a good impression when they
first visit your web site. Don't make a banner ad the first thing they see at the top of your home page. For example, if you visited a web site and it had a lot of banners all over it, would you stick around to read their offer?
 

Offer a free trial or sample of your product. This
increases the perceived value because people think you're confident in your product, so it must be good. For example, if people just see an ad, they really don't know what you are selling. But if they can test a sample, then they feel more confident in ordering.
 

Allow other people to give away your free
e-book. This will increase the number of people who will see your ad in the e-book. You could also include a mini catalog of all your products or services that you offer in the e-book. You could include your own products or associate program’s products in the e-book.
 

You could tell them what the freebie is worth
with a dollar amount. For example, "Subscribe to my free e-zine! A $199 value!" Another example, "You'll get $1245.95 of bonuses!" You could also remind them that the value of the bonuses make up the cost of the product they're buying.
 

10 Innovative Ways To Use Your Autoresponder
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1. Collect leads with your autoresponder. You will get 
an e-mail digest of everyone's e-mail addresses who 
requests information from your autoresponder. 
 
2. Publish a price list of all the products and services 
that you offer. You could also include order forms, 
product descriptions, and other sales material. 
 
3. Publish free reports in autoresponder format. The 
reports should be related to your business or web site. 
Giving away free stuff will quickly increase your traffic. 
 
4. Collect vital customer satisfaction information by 
publishing a survey in autoresponder format. This type 
of information will help you serve them better. 
 
5. Instead of answering every customer question that's 
e-mailed to you, publish " Frequently Ask Questions" in 
autoresponder format. This will save time and money. 
 
6. You could publish your testimonials or endorsements 
in autoresponder format if you don't have the room in 
your ad copy. It's more effective to include all of them. 
 
7. Provide back issues of your e-zine archives in auto- 
responder format. This will give your subscribers and 
web site visitors easy access to them. 
 
8. Publish your entire web site in autoresponder format. 
Sometimes visitors don't have enough time read your 
entire site. They could print it out and read it offline. 
 
9. You could offer your ebook in autoresponder format. 
Your visitors won't have to download it or have the 
software to read it right away. 
 
10. You could publish the terms and conditions to any 
business transactions in autoresponder format. This 
could include return policies, purchases, refunds etc.