Start a free e-mail newsletter to create your own
opt-in list. Create a title that grabs the reader’s attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content.
 

Give away a free sample of your product. You
will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.
 

Make people feel like it's their idea to subscribe,
they will be less hesitant. For example, you could say, "You are making a smart decision for subscribing." Another example, "Thank you for making an intelligent choice and subscribing to our e-zine!" Plus you're assuming ahead of time they are going to subscribe.
 

Make extra profits from selling monthly updates
of your free e-book. You could also back-end sell the extra, never-before-released chapters of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. Plus you can make more profit from it by selling extra content.
 

Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update or reminder list, etc. You could follow up to make sure they don't have any problems or questions, then just mention another product you are selling.
 

Instead of starting an affiliate program, start a
referral program. Give people discounts and free products for referring people to your site. For example, you could say, "Get a free e-book software for referring just 3 people to our web site." Another example, "Refer just 2 people to our web site to get a 20% discount on our new e-book!"
 

Attract the target audience who would buy your
product or service. A simple way to do this is to survey your existing customers. Another idea would be to address them with their group name. For example, "Dear Web Marketers..." , "Attention All Gardeners - Listen Up!", etc.
 

People want to be loved. They may not want to
be lonely any more or they might want to start dating again. This will make them feel wanted. For example, you could provide some singles, dating and relationship chat rooms on your web site. People will be able to meet new people or find out how to improve their current relationship.
 

Allow people to download your e-book for free
if they give the e-mail addresses of 3 to 5 friends or associates who would be interested in your e-book. This will quickly build your e-mail list. For example, you could say, "Download Our E-book At No Cost If, In Exchange, You Refer 3 Of Your Friends To Our Web Site By E-mail."
 

Don't Forget About Offline Advertising
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A lot of online based businesses forget about offline 
advertising. It is important to combine offline and 
online advertising together in your marketing campaign. 
You can market offline more effectively by targeting 
people that actually have access to the internet. In all 
your advertising you want to include your web site 
address, e-mail or autoresponder addresses, and the 
e-mail address to subscribe to your e-zine. Below are 
10 offline marketing ideas: 
 
 
-Place classified or full page ads in print publications. 
The print publications should be computer or internet 
related. 
 
-Post flyers in stores. They could be computer stores, 
software stores, libraries etc. 
 
-Buy mailing lists and send direct mail. You should 
make sure that all the people on the mailing list are 
internet users. 
 
-Buy commercial time on T.V. They can be during 
shows that are targeted toward internet users. 
 
-Pass out your CD-ROM or diskette business cards at 
special events. It could be at trade shows, seminars, 
fairs, etc. 
 
-Set up a deal with another business that targets internet 
users. Pay the business to insert your business ads in 
their product packages. 
 
-Hold a free offline class and teach people how to use 
their computer or how to use the internet. You could 
have your web site on display as an example. 
 
-Do co-op mailings with other businesses. They should 
also be targeting people with internet access. 
 
-Give away free mouse pads. Put your advertising on 
the mouse pads and give them away at computer or 
internet events. 
 
-Advertise in card decks. The card deck you advertise 
in should be targeted toward internet users. 
 
 
You would also want to target your offline advertising 
to groups of people that will actually be interested in 
your product or service. If you're selling business 
books, you will want to market to business owners. In 
conclusion, if you have a business that's only based 
online, you don't want to market to people that don't 
have access to the internet.