Start your own Internet radio station. It could be
related to the theme of your web site and you could advertise your products over the station. You could also charge other businesses advertising on your station. You could start a music station or something like a talk radio station.
 

Use holidays as a reason to get free publicity.
Write a press release or article about the current holiday. It'll have a high chance of being published. For example, your title could be, "10 Smoking Ways To Increase Your Sales On Thanksgiving Day!" Another example, "How To Turbo Boost Your Traffic On Valentine’s Day!
 

Offer the reprint rights to your free e-book. You
can allow people to sell it. Your ad in the e-book will been seen by proven, money-spending customers as well as freebie seekers. You could also provide people with proven ad copy and an e-book cover graphic.
 

Join online business associations or clubs. If you
join, they will usually list all their members on their web site. It will give your business extra exposure. You could tell people on your web site the business clubs and associations you belong to. For example, “Here is a list of all the business associations we belong to....”
 

Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. For example, require people to place a small note under the graphic or at the bottom of their web page like "These graphics are from (your business information)." or "This template is copy- righted by (your business information)."
 

Use problems to attract online traffic. Find a
common online problem and use your web site to solve it. People will visit and see your ads. For example, you could say, “How To Accept Credit Cards Without Forking Over Money For A Merchant Account.” Another example, “How To Get To The Top Of The Search Engines Without Being Listed.”
 

Market your products or services to your target
audience. For example, don't try to sell a football in a cooking magazine. If you really wanted to be creative though, you could sell a football in a cooking magazine. Just offer a free recipe book with each purchase. The person would think, “I get the book and I will give the football to my son or husband.”
 

Make a list of your target audience. Write down
what reasons would attract them to purchase your product. Include those reasons in your ad copy. For example, if my target audience was business owners and affiliate marketers, I would write down things like - make money, increase sales, cut costs, etc.
 

Make your readers visualize they have already
bought your product in your ad. Tell them what results they have got from it and how it makes them feel. They'll already become emotionally attached before they buy. For example, you could say, "Imagine using our product to increase your sales by 600%!"
 

20 Questions To Ask Before Creating An eBook
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1. What will be the title of your ebook and will it 
have a subtitle? 
 
2. Will you be the only author or will there be other 
co-authors? 
 
3. Will you publish a print version of your ebook? 
 
4. How many pages will your ebook be? 
 
5. Will your ebook contain graphics, pictures or 
charts? 
 
6. Will your ebook include an appendix and index? 
 
7. Will your ask other authors to contribute related 
articles to your ebook? 
 
8. What file formats will your ebook be available in; 
text, pdf, exe, html, etc.? 
 
9. Will your ebook be sold as a product or will your 
ebook be used as a promotional tool? 
 
10. Who will be your ebook's target audience? 
 
11. What major benefit does your ebook give your 
target audience? 
 
12. Will you offer your prospects a guarantee and 
testimonials to read? 
 
13. Will you include a bibliography about yourself 
in the ebook? 
 
14. What personal information will you include 
about yourself in the ebook? 
 
15. What colors and graphic(s) will be included on 
the ebook cover? 
 
16. Will you let your prospects read free sample 
chapters or excerpts to entice them? 
 
17. Will you turn the ebook into other information 
products like videos, audio books, teleclass, etc? 
 
18. What type of payments will you accept for the 
ebook? 
 
19. Will you allow others to give away your free 
promotional ebook? 
 
20. Will you be selling the reprint rights to your 
ebook?