Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after- sale services or an affiliate program. Other factors that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.
 

Provide a huge online directory of information
that your visitors could search through. The directory must contain information your visitors would want. It could be news stories, how-to articles, interviews, case studies, profiles, survey results, online audio, online video, e-books, reports, etc.
 

Offer a deluxe product or service as an upsell
or back-end product. You won't have to create a totally new product, just add on to your main one. For example, let’s say you're selling an e-book with 100 business tips in it. You could write one with 50 new tips and use that as the deluxe version.
 

Convert your web site into an e-book. You could
offer your e-book as a free bonus for your product or another business’ product. This will also allow people to view your web site offline as well. You could put it on a CD-ROM and include it in your direct mail packages.
 

Make extra profits from selling monthly updates
of your free e-book. You could also back-end sell the extra, never-before-released chapters of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. Plus you can make more profit from it by selling extra content.
 

Create traffic generators that people can add to
their site without doing all the work. It can be an article directory, freebie directory, web tool, etc. You just create it on your web space and maintain it. All your visitors would have to do would be to link to it.
 

Utilize the free content which is freely available
on the Internet. Publish one article on a single web page with your main web site link then upload it as a doorway or lead page. You would then just submit it to search engines and web directories. Also place an ad for your e-zine on the lead page to capture visitors’ e-mails.
 

Offer free original content. It's important to give
your visitors information they can't find anywhere else. If you're the only source, they'll visit your site. For example, if you write business e-books you know they are many of them out there, but if you added an unrelated topic with the business content, like science, it would be more original.
 

Ask your current customers. You could contact
some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market. For example, a customer may tell you that he would like to see you offer free consulting with each e-book you sell. If one person thinks that, then usually more do too.
 

10 Ways To Increase The Perceived Value Of Your
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Product 
 
1. Sell your product at a higher price. This increases 
the perceived value because people usually associate 
the higher priced product as being better. 
 
 
2. Offer a free trial or sample of your product. This 
increases the perceived value because people think 
you're confident in your product, so it must be good. 
 
 
3. Include tons of testimonials on your ad copy. This 
increases the perceived value because you have actual 
proof of other people's experiences with your product. 
 
 
4. Load your ad copy full of benefits. This increases 
the perceived value because people think they are 
getting solutions to a number of problems. 
 
 
5. Offer an affiliate program with your product. This 
increases the perceived value because people can 
also make money with your product. 
 
 
6. Give people a strong guarantee. This increases the 
perceived value because it shows that you stand be- 
hind your products. 
 
 
7. Package your product with a lot of bonuses. This 
increases the perceived value because people feel 
they are getting more for their money. 
 
 
8. Get your product endorsed by a famous person. 
This increases the perceived value because people 
think that famous people wouldn't want their name 
associated with a poor product. 
 
 
9. Include the reprint/reproduction rights with your 
product. This increases the perceived value because 
people can start a business and make money. 
 
 
10. Get the word out about your product and brand 
it. This increases the perceived value because people 
believe the brand name products have better quality.