Tell people the point or focus of your web site.
Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, "Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!"
 

Use headlines and sub-headlines all over your
your web site that will grab your visitors’ attention. They will attract them to explore your web site longer. They could be for your free e-zine, product ads, free content, message board, chat room, etc.
 

Create joint venture deals with other businesses.
You can expand your product line and target other profitable markets at a lower cost. The joint venture deals could be trading advertising, barter products or services, joining an affiliate program, swapping business strategies, etc.
 

Offer freebies that are related to the product you
are selling. It could be free monthly updates, a free e-zine, free consulting, etc. Other rarely-used freebies could be an extended guarantee or warranty, a free coupon for some other business’ product or free lifetime product replacement.
 

Tell your target audience you were in their
current position. Next, tell them how your product pulled you out of that position. For example, you could say in your ad copy, "Don't worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy like I did."
 

Add multiple profits to your web site. If you're
selling business books try to sell business services, courses and supplies too. For example, you could say, “Thanks for purchasing our business e-book. If you like it, don't forget we offer a monthly update service for the e-book for only $4.95 a month.”
 

Ask your customers if they want to be updated
in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates. If they sign up this usually means they really like and trust your business because they know ahead of time all they will be getting are product offers. These people will be the easiest to sell to.
 

Sell advertising space in your e-zine and on your
web site. This will create an extra income stream for your business. For example, if you publish an e-zine, you could sell classified ads, top sponsor ads and solo ads. You could also sell advertising on your "Thank You for Subscribing" page or e-mail.
 

Gain free advertising by listing your business info
in your chat room profile. Most chat rooms allow this, but check their rules to be sure. For example, if you are in a chat room, some people will read your profile before they chat with you. They may see your short blurb about your business and visit your web site.
 

Six Little Used Online Marketing Strategies
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Utilize Your Knowledge 
 
Do you have extensive knowledge in a particular subject? 
Offer people free consulting or advice on that subject via 
e-mail if in exchange they either link to your web site, run 
your promotional ad in their e-zine or place your banner 
ad on their web site for a set period of time. 
 
 
2. Become A Publisher 
 
Publish e-zines for other people for free. In return for your 
work in designing, updating and gathering content you 
request that your promotional ad be placed at the top of 
each issue. Their duties will be to promote and send out 
each issue to their subscribers. 
 
 
3. Persuade Them To Sign 
 
A great way to get e-mail addresses and testimonials for 
your online business is to ask people to sign your guest 
book. The problem is a lot of people won't take the extra 
time to sign your guest book. An effective way to persuade 
them to sign your guest book is to give them something 
free in return. 
 
 
4. Create An E-mag 
 
Publish your e-zine in ebook format. You could offer more 
articles per issue. You could add graphics with the articles 
just like in print magazines. Your advertising revenue would 
increase because you could charge businesses for full page 
color ads. 
 
 
5. Tell Them What's Next 
 
Get your visitors excited about revisiting your web site. 
Tell them about upcoming articles, prize drawings, free 
stuff, etc. If they know what's in store for them, they will 
revisit. Tell then to sign up for an e-mail reminder or tell 
them to bookmark your web site. 
 
 
6. Share Your Information 
 
Create a web book that's related to your web site topic. 
Give people the option of linking to the web book so they 
give it away to their visitors. Put your ad on top of the 
title page to get free advertising. This strategy will easily 
multiply your advertising exposure.