Make sure all your web pages load fast or your
visitors will get bored and leave. Time is precious; they won't waste it waiting for your site to load. Do not use too many graphics and high tech gizmos. They may have a hard time finding your product ad.
 

Increase the number of visitors who revisit your
web site by publishing a free course right on your site. Just release a new lesson once a week. You could even offer a live chat room class every week or a class published on autoresponder.
 

Make your sales letters or ads sound like it is
common sense to buy your product. For example, you could say, "Everyone knows you can't make money..." Another example, "Everyone realizes that designing a professional web site isn't hard like it use to be."
 

Use a little humor in your ad copy. It could be
the little extra push needed to close a sale. People are usually persuaded easier if they're in a good mood. How many times have you let your guard down and bought something when you were in a good mood?
 

Put yourself in your visitors’ shoes. Design your
site for them, not for yourself. Create your product around your visitors, not because you would buy it. For example, if you were selling to people who were thinking of going bankrupt, think about how they feel. They would likely want to avoid bank- ruptcy, they would feel tired of not be able to afford anything, they would be fed up with creditors calling, etc.
 

Instead of starting an affiliate program, start a
referral program. Give people discounts and free products for referring people to your site. For example, you could say, "Get a free e-book software for referring just 3 people to our web site." Another example, "Refer just 2 people to our web site to get a 20% discount on our new e-book!"
 

Market yourself or your business as an expert.
Most people have been told throughout their lives to trust and respect the authoritative figures in society. For example, "Our (topic) business has the largest selection in the world!" Another example, "I've read over 200 books on Internet marketing!"
 

Set up a joint venture with your competition
if you can't beat them. You could agree to work together to beat the other competition then share the profits. For example, you could create a product together that you both could promote or you both could share advertising costs to promote your businesses together.
 

Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate program and earn commissions on the ad you run. You could also offer them other incentives like a free product, a reciprocal e-zine ad, a membership to a business club, etc.
 

How To Use Database Marketing To Skyrocket Your Online Profits
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Database Marketing is the gathering and storing of specific information 
about your prospects or customers. This information is usually stored in 
a database program on your computer. You would then use the information 
to market and advertise to them. It can save you time and money because 
you can target your promotional efforts to your best prospects or 
customers. 
 
The Types Of Information To Collect 
 
The information will vary depending on the product or service you're 
selling. If you're selling a product that costs $2 you wouldn't collect 
information about their yearly income. If you're selling web space you 
wouldn't collect information about what type of books they read. The 
basic information you need would be all their contact information, 
purchase history, and birthday. You will need to decide what other 
information would benefit your business. 
 
How To Collect This Information Online 
 
It's pretty easy to collect this information online but the hard part is 
getting people to give it you. The best way to collect this information 
is to give them something FREE in return. Ask them to fill out an e-mail 
survey before subscribing to your free e-zine. Tell everyone who visits 
your web site they will get a free e-book when they fill out your online 
questionnaire form. Ask them this information before they sign up for a 
free contest at your web site. Sometimes you have to give a little 
something to get a little information online. 
 
Beneficial Uses For Your Database 
Find out your customers purchasing habits. Use the information to 
improve the design of your web site. Use it to write all your 
advertising material more persuasively. 
 
Find out the things they like or dislike about your business. Use the 
information to target your best prospects. 
 
Find out how much money your prospects or customers make. Use it to 
improve your customer service. 
 
Find out what new products or services they need or want. Use it to test 
ideas before launching a total sales campaign. 
 
Find out how to your improve your existing products or services. Use it 
to build your customer loyalty. 
 
Find out which benefits or features they like most about your products 
or services. Use it to send electronic greeting cards on holidays or on 
your customer's birthdays. 
 
The list of beneficial uses are endless. Do you see the importance of 
collecting this information? The Internet makes the process of 
collecting this information quicker and cheaper than offline methods. 
Take advantage of database marketing and watch your online profits 
skyrocket.