Make your visitors curious about your product
by telling them they need to sign up to get into a password protected site to read the rest of the ad. This will give your product extra perceived value because it is so well guarded. Just like a diamond in a bank vault.
 

Add an extra profit stream by selling the reprint
rights to your web site content. They could be articles, e-books, reports, etc. Allow people to compile them into an e-book and sell it. Just have them include your ad copy and link back to your web site in the e-book. You could also have people give the e-book away.
 

Address your targeted audience on your business
site. For example, "Welcome Internet Marketers". If you have more than one, address them all. When you want to get their attention in the ad copy, you could say, "Attention! All Internet marketers, business owners, opportunity seekers and other entrepreneurs."
 

Allow people to give away your free software.
Just include your business advertisement inside the software program. For example, you could say, "This Free Software Is Brought To You By (your business information)" Another example, "This Free Software Is Made Available By (your business information)."
 

People want to make more money. They may
want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful. For example, on your web site you could start an affiliate program for your product so they could make money selling it.
 

People want to save money. They may want to
invest for the future or save for a big purchase. This will make them feel more secure. For example, on your web site you could publish articles on how to save or invest money. Another example would be to give them free money-management software.
 

Allow people to download software at no
charge from your web site, if they link to your web site. The software could be freeware, shareware or demos. You could set up joint venture deals with software creators. You could also allow other people to give the software away with your ad in it.
 

Give your visitors a free membership to your
online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.
 

Anticipate any objections your visitors may have
about your product’s offer. You must research your target audience's needs and wants. For example, your target audience may not like businesses that use free web site domains. Another example, they may not like to buy from web sites that don't accept offline checks.
 

10 Nitty-Gritty Ways To Increase Your Orders
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1. Express the same views as your target audience. 
Bring up common likes and dislikes in your ad. This 
will create instant rapport with your audience. 
 
 
2. Add viral marketing into your promotional plans. 
Allow your visitors to give away your free stuff, 
just include your ad somewhere on all the freebies. 
 
 
3. Design your web site to be less confusing. Don't 
use a lot of graphics, links and anything that takes 
away from your sales message. 
 
 
4. Give your visitors the option of viewing your web 
site by autoresponder or printing it out. They might 
not have the time right then to look it over. 
 
 
5. Increase your opt-in e-mail list quickly by giving 
away a product at no cost. Just require people to 
subscribe to your e-zine in exchange. 
 
 
6. Joint venture your web business with other offline 
businesses. Look for businesses that have the same 
target audience and create a win/win deal with them. 
 
 
7. Expand your target audience by adding a new 
product line or packaging your main products with 
other ones. You could also add-on extra services. 
 
 
8. Persuade your visitors to like you. People buy 
from people they like. You could tell them a joke, 
give them a compliment, give them a freebie, etc. 
 
 
9. Submit the free stuff you offer to online freebie 
directories. They usually get tons of traffic because 
people like to get things for free. 
 
 
10. Use headlines and sub headlines that are aimed 
directly at your audience. If you're selling things to 
lawyers use a headline like "Attention All Lawyers!".