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Internet Marketing Group - Super Tips:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print these tips on your own website as long as you keep the byline above)

Make your product’s list of benefits and features
stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc. Also indenting them will help make them stand out. Each benefit should be written like a headline to get the readers’ attention and tell them what’s in it for them.
 

Join or create a web ring. A web ring is a group
of web sites on a similar subject that have agreed to link together. To find a web ring to join, type the keywords "web rings" into your search engine of choice. Just think, everyone who participates in the web ring is linked to your web site.
 

You could tell your visitors that you offer original
content in your free e-zine. For example, you could say, "Subscribe to our free e-zine and get our all- original content!" Another example, "Subscribe to our free e-zine and get the latest, up-to-date business news!"
 

Repeat the 3 most powerful or appealing benefits
throughout your ad copy. Repetition can brand your product's benefits quicker in your prospect’s mind. They will be able to store the information more quickly and effectively in their subconscious mind. Just rewrite them with different wording so your prospects don't get bored with your ad.
 

Make sure your classified ads don't sound like
ads. Don't ask people to buy anything or they won't click, give something away instead. You could also mention a major benefit. For example, "How To Lose 5 Pounds In Two Hours." Another example, "How To Write E-books Fast!"
 

Offer a search option on your web site. People
will stay longer because it gives them the option of searching through your web site using keywords. They also won't get frustrated when they can't find something. It's a good idea if you have an organized navigation bar.
 

Make your visitors feel good about themselves
by giving them compliments. If they feel good, they will also feel good about buying from your web site. For example, “You are in the 1% of people who are serious about changing their life.” Another example, “You are brave for going the extra mile to eliminate your financial problems.”
 

Test your ads by using autoresponders. You can
have people e-mail your autoresponders to get more information and you just check your traffic reports. For example, you could publish your advertising copy and tell them your product will be released on a certain date. You then could have them e-mail an autoresponder to be reminded when it's released.
 

When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you" e-mail and include an advertisement for other products you sell. You could follow-up every few months. For example, you could attach or link to an e-book catalog on all the product you sell or resell.
 


Internet Marketing Group - Viral Article:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print this article on your own website as long as you keep the byline above)

8 Ways To Increase The Perceived Value Of Your
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser

Freebies 
 
Almost everyone is giving away a freebie so they can 
attract people to their web site. They are giving away 
free e-zines, ebooks, services, etc. What's happening 
to all this free stuff? It's loosing it's perceived value. 
Every time you surf the internet or check your e-mail 
you see at least 20 to 50 freebies offers. 
 
Don't get me wrong freebies do increase traffic, but 
not like they did when the internet was new. The key 
is to increase the perceived value of your freebies so 
they will be more attractive to your audience. How 
do you do this? Well, here are eight ways: 
 
 
1. You could tell them what the freebie is worth with 
a dollar amount. For example, "Subscribe to my free 
e-zine! A $199 value!" 
 
 
2. You could add other freebies to your freebie that 
will increase the value. For example, "Subscribe to 
my free e-zine and get free access to our "subscribers 
only" private web site!" 
 
 
3. You could tell them the freebie is only available for 
a limited time. For example, " Download our free 
ebook, this free offer will only be available until May 
30, 2000." 
 
 
4. You could tell them the freebie is only available to 
a limited number of people. For example, " Our free 
software will only be available for the next 100 people 
that download it." 
 
 
5. You could give more details about the freebie. 
List the benefits, features, what problems the freebie 
will solve, etc. 
 
 
6. You could describe your freebie to sound more 
attractive. For example, instead of "free report" you 
could say "free never released top secret document" 
 
 
7. You could list testimonials for your freebie. Most 
businesses don't give testimonials for their freebies. 
This would defiantly increase your freebies value. 
 
 
8. You could tell people how many people have 
already receive your freebie. For example, "15,000 
people have already subscribed to my free e-zine! 
Can they all be wrong? 
 
 
These are only a few ways you can add value to your 
freebies. You could be creative and think up some 
other ways to increase the perceived value of your 
freebies. Also test each idea to see which one draws 
the most traffic to your web site. 

 

 




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