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Internet Marketing Group - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Never assume people believe the information in
your ad copy. You need to back-up all your claims
with indisputable evidence. For example, you could
include testimonials, expert endorsements, third party
tests or studies, strong guarantees, a list of customers,
pictures of customers, etc.
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Use a lot of headlines and sub-headlines on your
web site. This will hold people’s attention and keep
them at your web site longer. Sometimes people
don't have time to read a whole sales letter. This'll
allow you to sell to people who are skimmers. Plus
it will get the reader’s full attention at the same time.
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Include a signature file on all the e-mails you send
out. Provide your business name, phone number,
e-mail and web address, etc. Also include a brief
blurb for your business or the product you're selling.
For example, you could say, "How To Wash Your
Car In Two Minutes or Less!"
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You could publish any positive reviews you have
received about your free e-zine on your web site.
For example, you could say, "Just read this review
from (publication name) about our free e-zine!"
Another example, "Check out our e-zine review in
(magazine name)!"
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Give your new customers surprise free gifts. This
will increase their loyalty and give you more word-
of-mouth advertising. For example, your customer
could tell your friend, "I just ordered this new
advertising e-book and they gave five other e-books
as surprise bonuses! I really got a great bargain!"
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Tell your potential customers stories about your
customer service. It could be how you helped a new
customer, an award you won, etc. For example, you
could say, "The other day a woman called and
wanted to know if she could get a refund, because
she bought the wrong product and couldn't afford
to buy the other one till she got a refund. We said,
‘Of course you can’ and even made her refund a top
priority."
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Ask people questions in your ad copy that make
them think about their problems. For example: "Do
you want to be free of debt? Do you want to buy all
the things you dream about?" More examples, "Do
you want to find the love of your life?” “Do you
want to share your life with someone you love?"
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Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc. For
example, if you want to increase traffic, offer them
something for free. If you want to sell a product,
use benefits, limited time offers, bonuses, guarantees,
etc.
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Have some pens imprinted with your web site
address and other business information. When you
have finished filling out your check or signing
receipts, leave it for the next person to use or keep.
You could also give a number of them to your
employees and friends.
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Internet Marketing Group - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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10 Effective Ways To Reduce Your Business Costs SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.
3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.
6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.
8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.
10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.
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