Never assume people believe the information in
your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc.
 

Use a lot of headlines and sub-headlines on your
web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.
 

Include a signature file on all the e-mails you send
out. Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product you're selling. For example, you could say, "How To Wash Your Car In Two Minutes or Less!"
 

You could publish any positive reviews you have
received about your free e-zine on your web site. For example, you could say, "Just read this review from (publication name) about our free e-zine!" Another example, "Check out our e-zine review in (magazine name)!"
 

Give your new customers surprise free gifts. This
will increase their loyalty and give you more word- of-mouth advertising. For example, your customer could tell your friend, "I just ordered this new advertising e-book and they gave five other e-books as surprise bonuses! I really got a great bargain!"
 

Tell your potential customers stories about your
customer service. It could be how you helped a new customer, an award you won, etc. For example, you could say, "The other day a woman called and wanted to know if she could get a refund, because she bought the wrong product and couldn't afford to buy the other one till she got a refund. We said, ‘Of course you can’ and even made her refund a top priority."
 

Ask people questions in your ad copy that make
them think about their problems. For example: "Do you want to be free of debt? Do you want to buy all the things you dream about?" More examples, "Do you want to find the love of your life?” “Do you want to share your life with someone you love?"
 

Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc. For example, if you want to increase traffic, offer them something for free. If you want to sell a product, use benefits, limited time offers, bonuses, guarantees, etc.
 

Have some pens imprinted with your web site
address and other business information. When you have finished filling out your check or signing receipts, leave it for the next person to use or keep. You could also give a number of them to your employees and friends.
 

10 Effective Ways To Reduce Your Business Costs
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Barter 
If you have a business you should be bartering goods 
and services with other businesses. You should try to 
trade for something before you buy it. Barter deals 
usually require little or no money. 
 
 
2. Network 
Try networking your business with other businesses. 
You could trade leads or mailing lists. This will cut 
down on your marketing and advertising costs. You 
may also try bartering goods and services with them. 
 
 
3. Wholesale/Bulk 
You'll save money buying your business supplies in 
bulk quantities. You could get a membership at a 
wholesale warehouse or buy them through a mail 
order wholesaler. Buy the supplies you are always 
running out of. 
 
 
4. Free Stuff 
You should try visiting the thousands of freebie sites 
on the internet before buying your business supplies. 
You can find free software, graphics, backgrounds, 
online business services etc. 
 
 
5. Borrow/Rent 
Have you ever purchased business equipment you 
only needed for a small period of time? You could 
have just borrowed the equipment from someone 
else or rented the equipment from a "rent-all" store. 
 
 
6. Online/Offline Auctions 
You can find lower prices on business supplies and 
equipment at online and offline auctions. I'm not 
saying all the time, but before you go pay retail for 
these items try bidding on them first. 
 
 
7. Plan Ahead 
Make a list of business supplies or equipment you'll 
need in the future. Keep an eye out for stores that 
have big sales. Purchase the supplies when they go 
on sale before you need them. 
 
 
8. Used Stuff 
If your business equipment and supplies don't need 
to be new, buy them used. You can find used items 
at yard and garage sales, used stores, used stuff 
for sale message boards and newsgroups etc. 
 
 
9. Negotiate 
You should always try negotiate a lower price for 
any business equipment or supplies. It doesn't hurt 
to try. Pretend you are talking to a salesman at a car 
lot. 
 
 
10. Search 
You can always be searching for new suppliers for 
your business supplies and equipment. Look for 
suppliers with lower prices and better quality. Don't 
just be satisfied with a few.