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Internet Marketing Group - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Make your product’s list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
Also indenting them will help make them stand out.
Each benefit should be written like a headline to get
the readers’ attention and tell them what’s in it for
them.
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Join or create a web ring. A web ring is a group
of web sites on a similar subject that have agreed to
link together. To find a web ring to join, type the
keywords "web rings" into your search engine of
choice. Just think, everyone who participates in the
web ring is linked to your web site.
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You could tell your visitors that you offer original
content in your free e-zine. For example, you could
say, "Subscribe to our free e-zine and get our all-
original content!" Another example, "Subscribe to
our free e-zine and get the latest, up-to-date business
news!"
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Repeat the 3 most powerful or appealing benefits
throughout your ad copy. Repetition can brand your
product's benefits quicker in your prospect’s mind.
They will be able to store the information more
quickly and effectively in their subconscious mind.
Just rewrite them with different wording so your
prospects don't get bored with your ad.
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Make sure your classified ads don't sound like
ads. Don't ask people to buy anything or they
won't click, give something away instead. You
could also mention a major benefit. For example,
"How To Lose 5 Pounds In Two Hours." Another
example, "How To Write E-books Fast!"
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Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
They also won't get frustrated when they can't find
something. It's a good idea if you have an organized
navigation bar.
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Make your visitors feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about buying from your web site.
For example, “You are in the 1% of people who
are serious about changing their life.” Another
example, “You are brave for going the extra mile to
eliminate your financial problems.”
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Test your ads by using autoresponders. You can
have people e-mail your autoresponders to get
more information and you just check your traffic
reports. For example, you could publish your
advertising copy and tell them your product will be
released on a certain date. You then could have
them e-mail an autoresponder to be reminded when
it's released.
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When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
e-mail and include an advertisement for other
products you sell. You could follow-up every few
months. For example, you could attach or link to
an e-book catalog on all the product you sell or
resell.
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Internet Marketing Group - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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8 Ways To Increase The Perceived Value Of Your SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
Freebies
Almost everyone is giving away a freebie so they can
attract people to their web site. They are giving away
free e-zines, ebooks, services, etc. What's happening
to all this free stuff? It's loosing it's perceived value.
Every time you surf the internet or check your e-mail
you see at least 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, but
not like they did when the internet was new. The key
is to increase the perceived value of your freebies so
they will be more attractive to your audience. How
do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with
a dollar amount. For example, "Subscribe to my free
e-zine! A $199 value!"
2. You could add other freebies to your freebie that
will increase the value. For example, "Subscribe to
my free e-zine and get free access to our "subscribers
only" private web site!"
3. You could tell them the freebie is only available for
a limited time. For example, " Download our free
ebook, this free offer will only be available until May
30, 2000."
4. You could tell them the freebie is only available to
a limited number of people. For example, " Our free
software will only be available for the next 100 people
that download it."
5. You could give more details about the freebie.
List the benefits, features, what problems the freebie
will solve, etc.
6. You could describe your freebie to sound more
attractive. For example, instead of "free report" you
could say "free never released top secret document"
7. You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies.
This would defiantly increase your freebies value.
8. You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?
These are only a few ways you can add value to your
freebies. You could be creative and think up some
other ways to increase the perceived value of your
freebies. Also test each idea to see which one draws
the most traffic to your web site.
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