Challenge your visitors to buy your product or
service. People love a good challenge. Tell them if they can find a flaw, you'll give them a refund. You could also dare them to buy your product. A dare also gives them a challenge. For example, you could say, "I dare you to try out our product for a week. I doubt you will ever return it for a refund."
 

Utilize the free content which is freely available
on the Internet. Publish one article on a single web page with your main web site link then upload it as a doorway or lead page. You would then just submit it to search engines and web directories. Also place an ad for your e-zine on the lead page to capture visitors’ e-mails.
 

Ask people questions in your ad copy that make
them think about their problems. For example: "Do you want to be free of debt? Do you want to buy all the things you dream about?" More examples, "Do you want to find the love of your life?” “Do you want to share your life with someone you love?"
 

Increase your profits by concentrating on small
details. Improving small things like text size, color, or graphics can really make a positive difference. For example, if people can't read small text how are they are going to buy your product? Another example, why would somebody spend time at your web site if your colors are all bright ones and hurt their eyes?
 

You could offer your potential customers a free
sample of your product. If the sample proves what you claim, there is a high chance they will buy it. For example, if you are selling an e-book, give your prospects a free excerpt or sample chapter. Another example, if you are selling a print magazine, give them some online examples of your content.
 

Make money selling advertising space in your
e-book. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your e-book for other forms of advertising. For example, you could say, "Promote Your Business In Our Free E-book For Only ($). It's been downloaded over 5000 times!"
 

Build your opt-in e-mail list using an FFA (free-
for-all links page). People can submit links to your links page and you can send them a thank you e-mail. For example, you could say, "Thanks for placing a link on my web site. I would also like to tell you about a new product we just released…"
 

Keep people at your web site for as long as
possible. Allow them to download free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors.
 

Persuade your visitors to like you. People buy
from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. For example, you could say, "I see you are one of those rare entrepreneurs who have a killer instinct for success."
 

20 Ways To Convert Visitors Into Subscribers
SEO: Linser
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1. You could offer your visitors a discount on all 
the products you sell if they subscribe to your free 
e-zine. 
 
2. You could offer your visitors a free ebook if 
they subscribe to your free e-zine. 
 
3. You could offer your visitors a free subscription 
to your private web site if they subscribe to your 
free e-zine. 
 
4. You could offer your visitors a free advertisement 
in your free e-zine if they subscribe. 
 
5. You could offer your visitors a free tangible gift 
if they subscribe to your free e-zine. 
 
6. You could offer a free automatic entry into your 
contest or sweepstakes if they subscribe to your 
free e-zine. 
 
7. You could tell your visitors that you offer original 
content in your free e-zine. 
 
8. You could tell your visitors to read a sample 
issue of your free e-zine on your web site. 
 
9. You could offer your visitor's free software if 
they subscribe to your free e-zine. 
 
10. You could offer your visitors a free sign up to 
your affiliate program if they subscribe to your free 
e-zine. 
 
11. You could offer your visitors a free web service, 
like free e-mail, if they subscribe to your free e-zine. 
 
12. You could publish some of your current e-zine 
subscriber's testimonials on your web site. 
 
13. You could publish any positive reviews you have 
received about your free e-zine on your web site. 
 
14. You could tell your visitors what's going to be 
published in your next e-zine issue. 
 
15. You could tell your visitors that they have the 
right to republish your e-zines content on their own 
web site if they subscribe to your free e-zine 
 
16. You could publish a list of well-known famous, 
or respected people that have subscribed to your 
free e-zine. 
 
17. You could tell your visitors what a subscription 
to your free e-zine is worth in dollars. 
 
18. You could tell your visitors all the major benefits 
of subscribing to your e-zine. 
 
19. You could tell your visitors how many people 
have already subscribed to your e-zine. 
 
20. You could tell your visitors that a subscription 
to your free e-zine is only available for a limited time.