Organize your web site into categories. Visitors
won't get frustrated and leave your site because they can't find what they're looking for. For example, you might organize it with links on a side bar: Home, About Us, Free E-zine, Free Articles, Free E-books, Free Affiliate Program, Chat Room, Guest Book, Message Board, Contact Us, etc.
 

Put yourself in your visitors’ shoes. Design your
site for them, not for yourself. Create your product around your visitors, not because you would buy it. For example, if you were selling to people who were thinking of going bankrupt, think about how they feel. They would likely want to avoid bank- ruptcy, they would feel tired of not be able to afford anything, they would be fed up with creditors calling, etc.
 

Make your visitors feel good about themselves
by giving them compliments. If they feel good, they will also feel good about buying from your web site. For example, “You are in the 1% of people who are serious about changing their life.” Another example, “You are brave for going the extra mile to eliminate your financial problems.”
 

You could reward your potential customers if
they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount. You could also extend the offer over a certain period of time and attract them to revisit your web site. For example, you could say, "Buy Over $50 Worth Of Merchandise Within The Next Month And Get A 20% Discount!"
 

You could create a new market for your existing
product. For example, if you're selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company. For example, if you are selling an e-book about dating tips, you could also sell it at a bulk group rate to online dating web sites.
 

Get free advertising by submitting your e-book
to freebie and freeware/shareware web sites. This will increase the number of people who will down- load your e-book and see your ad. Those web sites already attract a lot of people that are on the look- out for quality free items.
 

Most people want to make the people around
them happy. Tell your prospects how happy their friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."
 

Model other successful businesses or people.
I'm not saying copy them outright, but practice some of the same habits that have helped them succeed. For example, if you see a successful business person always eating healthy foods, you should try to do the same thing.
 

Hold a "Buy the Most Wins” contest on your web
site. Tell people each monthly winner will get their entire purchase refunded. This will get some of your customers to compete to get all their purchases for free.