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Internet Marketing Online - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Add a free software download page to your
web site. People will visit your web site to find new
software that will make their life easier. Your
software could be your own, freeware, submitted
shareware or demos. The software should be
related to your target audience.
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Outsource part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc. You should keep the work
you enjoy doing and get rid of the rest. You need
the extra time to enjoy life.
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Sell people the rights to reproduce your product.
You could sell the rights straight out for one price or
collect royalty payments from each sale they make.
You could just create one product or idea and sell
it to one or more businesses then let them do all the
work. All you need to do is collect the money.
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Sign up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site. You could tell people
on your web site about the awards you’ve won.
For example, "Here are all the awards we have
won in the past (no.) years:.."
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Make your visitors feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about buying from your web site.
For example, “You are in the 1% of people who
are serious about changing their life.” Another
example, “You are brave for going the extra mile to
eliminate your financial problems.”
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Host a free hall of fame or museum on your web
site. It should be related to your target audience. It
should attract people just like offline ones do. For
example, if your target audience is music buffs, you
could create a gallery of old, rare album covers.
Another example, if your target audience is baseball
card collectors, you could create a online museum
of old baseball cards.
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Tell your prospects that your product lasts longer.
People don't like to spend more money purchasing
replacement products all the time. For example, you
could say, "Our Product Lasts 10 Times Longer
Than Our Leading Competition.” Another example,
“Our Product Is Guaranteed To Last Over 3 Months
Or Your Money Back!"”
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Make residual income from your customers by
selling back-end products. If you don't have any,
you could sign up to related affiliate programs. For
example, you could say "Thanks for ordering our
product. If you would like to learn more about web
marketing, I highly recommend (affiliate product)!"
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Use a handwritten letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it
and publish the ad on your web page. Adding a
personal touch will always increase your sales. If
you don't want to write the whole letter by hand,
you could just put your signature at the end.
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Internet Marketing Online - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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Don't Forget About Offline Advertising SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
A lot of online based businesses forget about offline
advertising. It is important to combine offline and
online advertising together in your marketing campaign.
You can market offline more effectively by targeting
people that actually have access to the internet. In all
your advertising you want to include your web site
address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine. Below are
10 offline marketing ideas:
-Place classified or full page ads in print publications.
The print publications should be computer or internet
related.
-Post flyers in stores. They could be computer stores,
software stores, libraries etc.
-Buy mailing lists and send direct mail. You should
make sure that all the people on the mailing list are
internet users.
-Buy commercial time on T.V. They can be during
shows that are targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at
special events. It could be at trade shows, seminars,
fairs, etc.
-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in
their product packages.
-Hold a free offline class and teach people how to use
their computer or how to use the internet. You could
have your web site on display as an example.
-Do co-op mailings with other businesses. They should
also be targeting people with internet access.
-Give away free mouse pads. Put your advertising on
the mouse pads and give them away at computer or
internet events.
-Advertise in card decks. The card deck you advertise
in should be targeted toward internet users.
You would also want to target your offline advertising
to groups of people that will actually be interested in
your product or service. If you're selling business
books, you will want to market to business owners. In
conclusion, if you have a business that's only based
online, you don't want to market to people that don't
have access to the internet.
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