Add a free software download page to your
web site. People will visit your web site to find new software that will make their life easier. Your software could be your own, freeware, submitted shareware or demos. The software should be related to your target audience.
 

Outsource part of your workload. This can save
on employee costs, equipment costs, taxation costs, expansion costs, etc. You should keep the work you enjoy doing and get rid of the rest. You need the extra time to enjoy life.
 

Sell people the rights to reproduce your product.
You could sell the rights straight out for one price or collect royalty payments from each sale they make. You could just create one product or idea and sell it to one or more businesses then let them do all the work. All you need to do is collect the money.
 

Sign up to win web site awards. When you win,
some award sites publish your web site link, name and description on their site. You could tell people on your web site about the awards you’ve won. For example, "Here are all the awards we have won in the past (no.) years:.."
 

Make your visitors feel good about themselves
by giving them compliments. If they feel good, they will also feel good about buying from your web site. For example, “You are in the 1% of people who are serious about changing their life.” Another example, “You are brave for going the extra mile to eliminate your financial problems.”
 

Host a free hall of fame or museum on your web
site. It should be related to your target audience. It should attract people just like offline ones do. For example, if your target audience is music buffs, you could create a gallery of old, rare album covers. Another example, if your target audience is baseball card collectors, you could create a online museum of old baseball cards.
 

Tell your prospects that your product lasts longer.
People don't like to spend more money purchasing replacement products all the time. For example, you could say, "Our Product Lasts 10 Times Longer Than Our Leading Competition.” Another example, “Our Product Is Guaranteed To Last Over 3 Months Or Your Money Back!"”
 

Make residual income from your customers by
selling back-end products. If you don't have any, you could sign up to related affiliate programs. For example, you could say "Thanks for ordering our product. If you would like to learn more about web marketing, I highly recommend (affiliate product)!"
 

Use a handwritten letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. If you don't want to write the whole letter by hand, you could just put your signature at the end.
 

Don't Forget About Offline Advertising
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
A lot of online based businesses forget about offline 
advertising. It is important to combine offline and 
online advertising together in your marketing campaign. 
You can market offline more effectively by targeting 
people that actually have access to the internet. In all 
your advertising you want to include your web site 
address, e-mail or autoresponder addresses, and the 
e-mail address to subscribe to your e-zine. Below are 
10 offline marketing ideas: 
 
 
-Place classified or full page ads in print publications. 
The print publications should be computer or internet 
related. 
 
-Post flyers in stores. They could be computer stores, 
software stores, libraries etc. 
 
-Buy mailing lists and send direct mail. You should 
make sure that all the people on the mailing list are 
internet users. 
 
-Buy commercial time on T.V. They can be during 
shows that are targeted toward internet users. 
 
-Pass out your CD-ROM or diskette business cards at 
special events. It could be at trade shows, seminars, 
fairs, etc. 
 
-Set up a deal with another business that targets internet 
users. Pay the business to insert your business ads in 
their product packages. 
 
-Hold a free offline class and teach people how to use 
their computer or how to use the internet. You could 
have your web site on display as an example. 
 
-Do co-op mailings with other businesses. They should 
also be targeting people with internet access. 
 
-Give away free mouse pads. Put your advertising on 
the mouse pads and give them away at computer or 
internet events. 
 
-Advertise in card decks. The card deck you advertise 
in should be targeted toward internet users. 
 
 
You would also want to target your offline advertising 
to groups of people that will actually be interested in 
your product or service. If you're selling business 
books, you will want to market to business owners. In 
conclusion, if you have a business that's only based 
online, you don't want to market to people that don't 
have access to the internet.