Design your site so it will be worth bookmarking.
Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
 

You could tell your visitors to read a sample
issue of your free e-zine on your web site. For example, you could say, "Read a sample issue before you subscribe to our free e-zine!" Another example, "Check out a sample article before you decide to subscribe to our free e-zine!"
 

Add a directory of web site links to your web
site. People will visit your web site to find related web site links for the topic they're interested in. This saves them time and effort searching for all those links personally. If you update it often, they will come back and revisit and maybe buy one of your products.
 

Trigger your readers’ emotions in your ad copy.
For example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money. It could be the relief of getting out of debt or the excitement of being wealthy. Another example, if you sell a self-help cassette on getting over shyness, you could describe the feeling of having confidence.
 

“Joe Blank is the co-author of "Book Title".For more
details visit: http://www.---------------------------------.com Feel free to reprint this article on your web site or in your e-zine, just include the resource box.”
 

Give your customers a surprise bonus for buying.
When you give customers more than they expect, there is a good chance they will buy from you again. For example, "Here is a surprise bonus! It's a Free Report On How To…" Another example, you could give them a surprise before they order, like a lower price when they get to your order page.
 

Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey your current customers and list the results. For example, "2557 first-time customers out of 2600 surveyed say they would buy our product again!"
 

E-mail each visitor a satisfaction questionnaire
after they purchase. This will allow you to improve your order system, customer service, site, etc. For example, you could say, "Thank you for ordering. So we can improve our business in the future for you, can you please take a few minutes to fill out this satisfaction questionnaire?"
 

Trade links with other web sites. They should be
related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. If they turn down your trade offer, you could offer them some extra in- centives like free things and extra free ad space.
 

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1. Test different web site color themes to see which 
combination will sell your product better. You can 
also test the size and style of your web site text. 
 
 
2. Promise your readers an end result or outcome 
in your ad. You must give them a solid guarantee 
that your product will solve their problem. 
 
 
3. Never assume people believe the information in 
your ad copy. You need to back-up all your claims 
with indisputable evidence. 
 
 
4. Give your customers free shipping. If you can't 
afford that, you can give free shipping to customers 
that buy over a certain dollar amount to raise profits. 
 
 
5. Test your web site regularly for ordering glitches, 
bad links, broken graphics, etc. Those types of 
errors will make your business look unprofessional. 
 
 
6. Use free advertising as much as possible. Test a 
wide variety of free advertising options like banner 
and link exchanges, classifieds, newsgroups, etc. 
 
 
7. Build credibility for your business by publishing 
an e-zine and writing articles. Your customers and 
prospects will see you as an expert and trust you. 
 
 
8. Answer all your e-mail messages as quickly as 
possible. Nothing will loose a sale quicker than not 
responding to a prospect in time. 
 
 
9. Build a professional looking web site even if you 
have a small budget. You could use free graphics, 
designs, list servers, and other tools offered online. 
 
 
10. Enter to win awards for your web site. When 
you display the award graphics on your web site 
it will increase your credibility and professionalism.