Have them sign up to get access to download
a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular e-zine. The e-book should have high perceived value so they'll take the time to sign up.
 

Ask your visitors to sign up for a chance to get
a web site award. Have them e-mail you their contact and web site information. You can e-mail the web- master and tell him/her if they are the winner or not. Include your signature file at the end of your e-mail mentioning a product you sell.
 

You could tell your visitors all the major benefits
of subscribing to your e-zine. For example, you could say, "Just look at all the benefits you'll received when you subscribe to our free e-zine!" Another example, "Subscribe to our free e-zine and get all these benefits!"
 

Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information from your free e-book with your byline or ad included. That is another way to market your business with the use of a free e-book.
 

Tell your potential customers stories about your
employees. It could be about why they like to work for you, their personal profile, etc. For example, you could say, "Our Human Resource Director, Susan, said she loves working here because we are all so polite, caring and friendly."
 

Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling the product halfway through? It's a big turn-off. For example, you could say, "Hello my name is (your name and a little about yourself).” Another example, "It's (your name) here, I'm going to tell you about..."
 

Use less than seven points in your ad copy. If
you start revealing too many topics, your readers might get confused and quit reading. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.
 

Test and improve your ad copy. There are many
people who write an ad and never change it. Make sure you get the highest possible response rate. For example, run the ad you have ready and see how many orders you get in a week or month. After that change the headline or closing and see how many orders you receive. Continue tweaking your ad till you get the highest amount of orders per visitors or viewers.
 

Cut out words, phrases and paragraphs in your
ad copy that aren't selling or supporting your product. This will stop people from getting bored with your ad. You want every word of your ad to persuade the reader to buy.
 

Increase Your Credibility With Web Site Awards
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
Web Site Awards are given from other sites to reward your site 
for a specific reason. They will usually give you an award graphic 
or text link to include on your site if you win. Awards are great to 
display on your Web site because they will give your business 
more credibility to your visitors and customers. 
 
Some things your Web site could be awarded for are: 
 
Web Design 
Content 
Load Time 
Web Features 
Ease of use 
Originality 
 
If you think you have a chance to win one of these awards submit 
your Web site to the sites that give out web awards. Visit other 
peoples Web sites and see what awards they have won. Only 
register for awards that are related to the content of your Web site; 
this helps promote your site to your targeted audience. 
 
Before you register to win an award, make sure your Web site is 
ready. Your sites content spelling and grammar should be correct. 
It should be easy to navigate through your Web site. Graphics 
should be related to the content on your page. 
 
 
Create your own awards site for other Web sites. Give the winners 
a graphic or text link to place on their Web site when they win. This 
will link your Web site to theirs and draw more traffic to your Web 
site.