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Internet Marketing Resources - Super Tips:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print these tips on your own website as long as you keep the byline above)

Join clubs related to your area of business. You
could trade leads with other businesses. Learn new ways to run your business and sell your products. You could also create your own online business club. You could provide private chat rooms, message boards, articles, etc.
 

Tell people what they're thinking and feeling as
they read your ad. Most people will actually experience the feelings. Your statements should help sell your product. For example, you could say, "As you are reading this ad, you begin to think about a life without debt."
 

Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie before they learn about the product(s) you're selling. Make your visitors see at least one or two of your ads before they get to your freebie. Then include those ads somewhere in or around your freebie.
 

Use content on your web site which people can
skim through easily. Most people don’t have much time so try using lists, short tips, short articles, etc. For example,
 

*Discover...

 

You could hold a special $1 sale for your
potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products. For example, you could sell an e-book for one dollar and have ads near it for other e-books you sell for, say, $27.
 

How To....

 

Turn part of your web site into a Members Only
web site. Instead of charging for access, use it as a free bonus for one of your products. If you want to charge access, give them a little free information and include links on your web site that take them to an order page to get the rest of the information.
 

Solve your customers’ complaints by being quick
and friendly. The faster you respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they contact you faster, like by e-mail, phone, web message system, fax, instant message, cell phone, etc.
 


Internet Marketing Resources - Viral Article:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print this article on your own website as long as you keep the byline above)

42 Deadly Ad Copy Sins That I've Made
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser

 
I have read thousands of ad copies online and offline 
over my lifetime. I have read excellent ad copies that 
made me buy right away and some that may have had 
a decent product, but had a poor ad copy that turned 
me away. 
 
 
Now that I am in business, I have written some of my 
own ad copies. Some of them have worked, some of 
them have bombed. The key is to keep changing and 
testing your ad copy, don't just write one and then 
stop. I don't have a college degree in copywriting, but 
I know to learn from the mistakes and never give up. 
 
Below I've made a list of 42 deadly ad copy sins that 
I've made over the years and that you can learn from: 
 
-no compelling headline 
-no believable testimonials 
-no sub headlines 
-no attractive benefits 
-no features 
-no strong guarantees 
-no asking or answering questions 
-no proof of benefits offered 
-no contact information for questions 
-no endorsements 
-no conversational writing 
-too long of sentences 
-no deadline to order 
-no free trials 
-spelling mistakes 
-grammar mistakes 
-too light of text 
-too dark of background 
-ad copy doesn't blend together 
-no breaks in ad copy 
-no bullets 
-ad copy in all CAPS 
-few ordering options 
-no visual aids 
-no comparison to competition 
-no reminding of benefits or deadlines 
-no information about your business 
-no appealing adjectives 
-no appealing phrases 
-too large of text 
-too small of text 
-no emotional appeal 
-too large of paragraphs 
-no story telling 
-no underlining or bolding of keywords 
-too short of ad copy 
-too long of ad copy 
-no facts or case studies 
-hard to understand jargon 
-no free bonuses 
-too low of price 
-too high of price 
 
Don't get me wrong, not all 42 of my ad copy sins will 
apply to each and every ad you write. It is just a list 
you can use in the future. If you currently have an ad 
copy, compare it to the list right now. Your ad copy 
could make or break your sales. 

 

 




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