Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining, different colors, graphic text, italics, symbols, indents and extra spaces to highlight the important words or phrases.
 

Tell your potential customers about any mergers
or joint ventures with other reputable organizations or businesses they would recognize. If they like or trust those businesses, it will help your profits when they know you are teamed up with them. Plus it can instantly brand your business.
 

Provide a low and high priced version of your
product. Show benefits of each version side by side. People usually spend a little more for extra benefits and features. When they are side by side, the one with the most benefits usually grabs people’s attention quicker too.
 

Make sure your content and graphics are
relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site, unless the bird had a business suit on or was doing something business related. That would grab your prospects’ attention and the bird would convey the impression that you sell to businesses or that you are a business.
 

Spend money on targeted advertising instead of
mass media advertising. You don't want to waste your ad dollars on people who aren't interested. For example, you don't want to buy a business opportunity ad in a football magazine unless it is related to sports. If you are sending your ad to a general audience, make sure they have a section for your particular sub-set of that audience.
 

You could create a new market for your existing
product. For example, if you're selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company. For example, if you are selling an e-book about dating tips, you could also sell it at a bulk group rate to online dating web sites.
 

Tell people about your site whenever you get a
chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising. For example, if you’re at a grocery store, mention it to people you talk to; the check clerk, the bag boy, etc. Every little bit helps.
 

Give people a free online utility. When you offer
a utility that can solve a person's problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool.
 

Remind people to come back and visit your site.
They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc.
 

18 Reasons To Write An E-book And Then Give It Away
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
For FREE 
 
1. People will visit your web site to get the free valuable 
information. 
 
 
2. Advertise your products or services in the e-book. 
 
 
3. You will become known as an expert on the subject 
of the e-book. 
 
 
4. Offer the e-book as a free bonus for purchasing one of 
your products or services. 
 
 
5. Allow other people give away the e-book to increase 
visitors to your web site. 
 
 
6. Gain new leads by having people sign up and give their 
contact information before they can download your e-book. 
 
 
7. The word "FREE" is the most appealing word on the 
internet. 
 
 
8. Conduct market research asking people to fill out a 
survey before getting the e-book. 
 
 
9. Make money selling advertising space in the e-book. 
 
 
10. Give away the e-book as a special gift to your current 
customers letting them know you appreciate their business. 
 
 
11. Gain free advertising by submitting the e-book on 
freebie sites. 
 
 
12. Make money selling the reprint rights to people who 
would like to sell the e-book. 
 
 
13. You'll gain valuable referrals from people telling others 
about your e-book. 
 
 
14. Make money cross promoting the e-book as a free 
bonus with other people's products or services. 
 
 
15. Gain free publicity sending press releases announcing 
your ''Free E-book Giveaway.'' 
 
 
16. Increase subscribers to your e-zine by giving away the 
e-book as an incentive to subscribe. 
 
 
17. Give away the e-book to people that join your affiliate 
program. 
 
 
18. The biggest reason you should write an e-book and 
then give it away for free: you'll feel good helping people 
improve their lives.