Team up with other e-zines that have the same
target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers. You could all include your ads and announcements in the e-zine. You could also take turns for the top advertising space.
 

You could offer your visitors a free advertisement
in your free e-zine if they subscribe. For example, you could say, "Subscribe to our free e-zine and get a no-cost e-zine ad! Another example, "Subscribe to our free e-zine and get a free classified ad!"
 

Write your content so it attracts your visitors’
five senses. Use plenty of adjectives. They will stay focused on your web site and block out other distractions. For example, you could say, "Our product will satisfy you better than a glass of iced water on a hot day!"
 

Tell your prospects that your product is easy to
use. People don't want to buy a product that they have to read a 100 page instruction manual. For example, "Our software is user-friendly, it takes you step-by-step." Another example, "You'll get a simple 3 step instruction manual that walks you through the whole scanner set-up."
 

Use a money-back guarantee in your ad. This
will remove the risk for your potential customers and show them that you stand behind your product. For example, "If you are not completely satisfied I will give you double your money back!" Another example, "You have no risk with our lifetime money- back guarantee!"
 

Publish your web site in e-book format. Put the
e-book on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people who buy your product or service. For example, would people open up your direct mail envelopes right away if they feel a disk or CD-ROM in them?
 

Publish an e-zine for your employees. This could
motivate them to do a better job or keep them advised on where your business is headed. For example, you could include articles about friendly customer service, being more productive, getting along with other employees, employee profiles, etc.
 

Let visitors download free software. It could be
freeware, shareware, demos, etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. You could also allow people to link to your free software directory so they could offer it to their own visitors.
 

Write articles and submit them to e-zines, web
sites and magazines that accept article submissions. Include your business information and web address at the end of the article. You could also give the editors extra incentives to publish your article, like freebies, affiliate commissions, offers to publish their article, etc.
 

10 Ways To Make Your Ad Command Attention
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Place colorful graphs, pie charts and other charts 
in your ad copy. Use charts that will grab a persons 
eye and also support your product claims. 
 
 
2. Highlight buying incentives like free bonuses and 
money back guarantees. You could place them in 
boxes or in front of a different colored background. 
 
 
3. Use short sentences or sentence fragments in the 
body of your ad copy. A short burst of words can 
catch a skimmers eye with one quick glance. 
 
 
4. Highlight all the important keywords and phrases 
in your ad copy. You could use bolding, underlining 
and color to highlight the important words. 
 
 
5. Place attention grabbing pictures above and within 
your ad copy. A powerful technique is to use before 
and after pictures of people using your product. 
 
 
6. Use a headline that catches the attention of your 
target audience. One of the most effective ways is 
to use a free offer as your headline. 
 
 
7. Make your ad's keywords and phrases standout 
by enlarging the text. This technique works wonders 
with headlines and sub headlines. 
 
 
8. Make your products list of benefits and features 
stand out by using a symbol in front of each of them. 
The symbol could be a dash, solid circle, star, etc. 
 
 
9. Use sub headlines to break up your ad copy and 
to capture a skimmers eye. You could make them 
even more powerful by highlighting them with color. 
 
 
10. Use attention grabbing adjectives to describe 
your product. For example sizzling, incredible, high 
power, ultramodern, killer, eye popping, etc.