Add a free interactive game to your web site.
You could hire someone to create it. The game should be related to the theme of your web site. For example, if you were selling business products, your interactive game could be about running a successful business or investing in the stock market.
 

Tell your potential customers special events your
business has sponsored. It could be charities, fundraisers, charity auctions, etc. You could tell your prospects that you will donate a percentage of their order amount to charity. This could increase your profits because it might persuade them to buy more.
 

When you ship people the first product they
bought, insert a flyer or brochure for your back-end product in the package. For example, if you're selling a book about gardening, you could slip in a flyer about a packet of seeds you're currently selling into the box you are shipping.
 

People want to save time. They may want to
work less and spend time enjoying life's pleasures. This will make them feel more relaxed. For example, you could install a time-saving navigation bar on your web site. This will save them time when they are browsing or searching through your web site.
 

Have a professional looking web site to publish
your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product. For example, haven't you ever read an ad that made you really want to buy, but the look of the web site turned you off so much that you just walked away?
 

Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like content and have people click to read the rest. For example, you could say, "How To Increase Your Sales By 200% by Larry Dotson. To Read Click Here!"
 

Use a lot of headlines on your web site and e-zine.
Some types of headlines are free offers, questions, problem solvers, sales, and statistics. For example, "Free E-book", "Want To Get Out Of Debt?", "Free Article", etc. You could also turn the headlines into graphics to make them look more professional.
 

Offer people a free telephone consultation before
they order your product. When they get to know you personally, it could convert to more sales. You could also use a chat room or message system on your web site to communicate with them.
 

Give a money-back guarantee that surpasses a
normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee's time limit to 60 days, 3 months, 1 year, or a lifetime.
 

12 Ways To Create An Order-Pulling Niche
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A niche is something that sets your business apart 
from your competitors. To compete with other 
businesses nowadays, especially online, you need 
a unique niche. Just make sure your competitors are 
not using the same niche. Below are twelve ideas 
you could use to create an order pulling niche. 
 
1. Your niche could be that you offer free delivery. 
This may cost a little money, but, you will gain the 
extra customers to make up for it. 
 
2. Your niche could be that you offer a lower price. 
If you can't afford to offer a lower price you could 
always hold the occasional discount sale. 
 
3. Your niche could be that your product achieves 
results faster. This niche is very effective because 
people are becoming more and more impatient and 
want results fast. 
 
4. Your niche could be you've been in business for 
a longer period of time. People think if you've been 
in business longer you have more credibility. 
 
5. Your niche could be that your product tastes, 
smells sounds, looks, or feels better. When you 
target the the senses you're triggering basic human 
attractions. 
 
6. Your niche could be your product is light or 
compact. People may want to take the product 
on a trip or don't have much room where they live. 
 
 
7. Your niche could be that you've won a business 
reward. When you win a reward tell your customers 
or visitors about it. This increases their trust in your 
business. 
 
8. Your niche could be that your product lasts 
longer. People don't like taking the time and spending 
more money buying replacement products all the 
time. 
 
9. Your niche could be that your product is easy to 
use. People don't want to buy a product that they 
have to read a 200 page hard-to-understand 
instruction manual. 
 
10. You niche could be that your product has better 
safety features. People want to feel safe when they 
use your products. 
 
11. Your niche could be that your product was made 
by hand. Most people believe that products made 
by hand have better quality. 
 
12. Your niche could be that you stand behind all 
your products. People want to know that you back- 
up any claims you make about your product with 
either guarantees, warrantees and free replacements.