Increase the number of visitors who revisit your
web site by publishing a free course right on your site. Just release a new lesson once a week. You could even offer a live chat room class every week or a class published on autoresponder.
 

Sign up to win web site awards. When you win,
some award sites publish your web site link, name and description on their site. You could tell people on your web site about the awards you’ve won. For example, "Here are all the awards we have won in the past (no.) years:.."
 

Instead of starting an affiliate program, start a
referral program. Give people discounts and free products for referring people to your site. For example, you could say, "Get a free e-book software for referring just 3 people to our web site." Another example, "Refer just 2 people to our web site to get a 20% discount on our new e-book!"
 

Market your products or services to your target
audience. For example, don't try to sell a football in a cooking magazine. If you really wanted to be creative though, you could sell a football in a cooking magazine. Just offer a free recipe book with each purchase. The person would think, “I get the book and I will give the football to my son or husband.”
 

Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy. For example, many headlines have "you" in them because it looks and sounds more personal, like "How You Can Lose (no.) Pounds In (no.) Days!"
 

Tell your visitors exactly what you want them to
do at your web site. You may want them to order products, subscribe to your e-zine, etc. For example, use phrases like, “Click Here”, “Order Now”, and “Subscribe Now”, “Buy Before”, “Sign Up Here”, “Enter Your E-mail Address Here”, etc.
 

Allow people to download software at no
charge from your web site, if they link to your web site. The software could be freeware, shareware or demos. You could set up joint venture deals with software creators. You could also allow other people to give the software away with your ad in it.
 

Give out free web space on your server. Many
of your visitors may want to publish their own web site. Just require that they publish your banner ad. For example, if you gave away 100 free web pages and got only 1 hit a week off each one, that would be an extra 5200 visitors a year!
 

Search for your business' name in newsgroups
and discussion boards. Some of the comments you find could help you improve your business. For example, you could find someone complaining about your customer service, an employee, your web site design, product, etc. Then you'll know what to improve.
 

How To Use Database Marketing To Skyrocket Your Online Profits
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Database Marketing is the gathering and storing of specific information 
about your prospects or customers. This information is usually stored in 
a database program on your computer. You would then use the information 
to market and advertise to them. It can save you time and money because 
you can target your promotional efforts to your best prospects or 
customers. 
 
The Types Of Information To Collect 
 
The information will vary depending on the product or service you're 
selling. If you're selling a product that costs $2 you wouldn't collect 
information about their yearly income. If you're selling web space you 
wouldn't collect information about what type of books they read. The 
basic information you need would be all their contact information, 
purchase history, and birthday. You will need to decide what other 
information would benefit your business. 
 
How To Collect This Information Online 
 
It's pretty easy to collect this information online but the hard part is 
getting people to give it you. The best way to collect this information 
is to give them something FREE in return. Ask them to fill out an e-mail 
survey before subscribing to your free e-zine. Tell everyone who visits 
your web site they will get a free e-book when they fill out your online 
questionnaire form. Ask them this information before they sign up for a 
free contest at your web site. Sometimes you have to give a little 
something to get a little information online. 
 
Beneficial Uses For Your Database 
Find out your customers purchasing habits. Use the information to 
improve the design of your web site. Use it to write all your 
advertising material more persuasively. 
 
Find out the things they like or dislike about your business. Use the 
information to target your best prospects. 
 
Find out how much money your prospects or customers make. Use it to 
improve your customer service. 
 
Find out what new products or services they need or want. Use it to test 
ideas before launching a total sales campaign. 
 
Find out how to your improve your existing products or services. Use it 
to build your customer loyalty. 
 
Find out which benefits or features they like most about your products 
or services. Use it to send electronic greeting cards on holidays or on 
your customer's birthdays. 
 
The list of beneficial uses are endless. Do you see the importance of 
collecting this information? The Internet makes the process of 
collecting this information quicker and cheaper than offline methods. 
Take advantage of database marketing and watch your online profits 
skyrocket.