Make your ad's keywords and phrases stand out
by enlarging the text. This technique works wonders with headlines and sub-headlines. People see them first because it's easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy.
 

Add a guest book to your web site. People will
visit your web site to leave their opinions about your business and to list their signature file. Yes, they may only be doing it to get free advertising but it could be a visitor who might eventually buy your product.
 

Add low cost bonuses to your offer that have a
high perceived value. It could be Members Only sites, e-books, consulting, e-reports, etc. Make sure they are original and no-one else is giving them away.
 

Build rapport with your potential customers by
teaching them something new. Provide them with free e-books, articles, tips, courses, etc. Offer them a free weekly e-zine. Include new, original articles, interviews with experts, case studies, web site profiles, news stories, etc.
 

Charge people a cheap price to get a sample of
your product. If they like it, they can pay full price to get the full version. Yes, you could offer a free sample too. When you charge for a sample, it gives your product more perceived value and you end up making a little money at the same time.
 

Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web site they can receive an informative e-mail. For example, you could say, “Sign up to be reminded by e-mail when this web site is updated in the future.” You could also subtly mention a product you are currently selling.
 

Spend money on targeted advertising instead of
mass media advertising. You don't want to waste your ad dollars on people who aren't interested. For example, you don't want to buy a business opportunity ad in a football magazine unless it is related to sports. If you are sending your ad to a general audience, make sure they have a section for your particular sub-set of that audience.
 

Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a powerful little technique and could increase your sales. You would just have to e-mail them a bill or charge their credit card a few weeks later. You could offer Cash On Delivery (COD) too.
 

Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their life in the future if they buy or don't buy. For example, if you were selling a book about getting over shyness you could say, "Imagine walking up to any stranger and starting a conversation with them without any hesitation."
 

10 Nitty-Gritty Ways To Increase Your Orders
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1. Express the same views as your target audience. 
Bring up common likes and dislikes in your ad. This 
will create instant rapport with your audience. 
 
 
2. Add viral marketing into your promotional plans. 
Allow your visitors to give away your free stuff, 
just include your ad somewhere on all the freebies. 
 
 
3. Design your web site to be less confusing. Don't 
use a lot of graphics, links and anything that takes 
away from your sales message. 
 
 
4. Give your visitors the option of viewing your web 
site by autoresponder or printing it out. They might 
not have the time right then to look it over. 
 
 
5. Increase your opt-in e-mail list quickly by giving 
away a product at no cost. Just require people to 
subscribe to your e-zine in exchange. 
 
 
6. Joint venture your web business with other offline 
businesses. Look for businesses that have the same 
target audience and create a win/win deal with them. 
 
 
7. Expand your target audience by adding a new 
product line or packaging your main products with 
other ones. You could also add-on extra services. 
 
 
8. Persuade your visitors to like you. People buy 
from people they like. You could tell them a joke, 
give them a compliment, give them a freebie, etc. 
 
 
9. Submit the free stuff you offer to online freebie 
directories. They usually get tons of traffic because 
people like to get things for free. 
 
 
10. Use headlines and sub headlines that are aimed 
directly at your audience. If you're selling things to 
lawyers use a headline like "Attention All Lawyers!".