Give your customers more than they expect. Send
thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. You could always send a back-end product offer with any contact you make. Award bonuses or points to your customers who make big purchases.
 

Most people don't want to miss out on a major
opportunity that they might regret in the future. For example, you could say, "After Aug 15, 2002, we will be raising our price to $50 so order now!" Another example, “Order before midnight to make sure you have a chance to receive the 3 extra bonuses!”
 

Offer a search option on your web site. People
will stay longer because it gives them the option of searching through your web site using keywords. They also won't get frustrated when they can't find something. It's a good idea if you have an organized navigation bar.
 

Set up a cross-promotion deal with another web
business. Allow them to sell your product as a back- end product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.
 

Create traffic generators that people can add to
their site without doing all the work. It can be an article directory, freebie directory, web tool, etc. You just create it on your web space and maintain it. All your visitors would have to do would be to link to it.
 

Get your audience involved in your ad by asking
them questions. They'll automatically want to answer the questions in their mind. For example, you could say in your ad copy, "Where do you want to be weight-wise in the next 5 months?" Another example, "Do you want to weigh that much or more 2 years from now?"
 

Allow people to add their link to your free web
site directory. Just require that they return a link back to your web site, advertising your directory. For example, you could say, "Add Your Own Listing In Exchange For Linking Back To Our Web Site!" Another example, "Add Your Own Listing! All We Ask Is That You Link Back To Our Web Site."
 

You could hold a “Buy One, Get One Free”
sale for your potential customers. Tell them if they buy one product, they get another product for free valued at the same price. For example, "Buy one of our $19 business books and pick another book for free at the same price or less!"
 

Have some mugs imprinted with your web site
address and other business information. Use them when you have company or give them away to friends and family as gifts. You could donate some to the local coffee shops and increase your web site exposure.
 

How To Use Bartering To Gain An Advantage Over Your
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Competition 
 
If you have a business on the Internet you should be bartering 
goods and services with other businesses. You should always 
try to trade for something before you buy it. Barter deals 
usually require no money. Although sometimes you may need 
money to offset the value of the goods or services being traded. 
 
Bartering will give you many advantages over your competition. 
It can save your business money. You can spend the extra 
money on a buying paid Internet advertising. It allows you to 
offer your products and services at a lower price than your 
competition. You can afford to get the higher priced goods and 
services to compete on the internet. 
 
There are numerous ways to find barter deals online. Set up a 
barter message board or chat room on your web site to get 
more barter offers. Note on your web site or e-zine you are 
willing to barter for goods and services. Join newsgroups or 
e-mail discussion groups that are about bartering. Join an 
online barter club to meet other businesses that barter. Find 
web sites that barter by looking up the keywords barter, trade, 
or swap in your search engine of choice. 
 
There are a few things you should do before bartering. Compile 
a list of your goods and services you are willing to barter. 
Make a list of goods and services you need or want for your 
online business. Know the approximate cash value of the 
things you are trying to trade and the value of the things you 
are seeking in return. All of this information can help you 
negotiate a successful barter deal. 
 
When proposing a barter offer, tell the person the benefits of 
the barter deal. Explain to them why it would be a win/win 
situation. Give their business many compliments in your 
proposal. Prove to them why it would be a fair trade. This 
type of proposal can increase your chances off them saying 
"Yes, I will barter.