You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy. For example, you could say, "If you're still not sure about ordering, download a FREE sample chapter!"
 

Allow people who do not have time to explore
your site to download your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.
 

Participate on web discussion boards. Post your
comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post. If they read your message and like it, they may click to see what else you have to offer them.
 

Add an archive of past e-zine issues to your web
site. Your new subscribers will visit your web site to read the past issues that they've missed. Your old subscribers might want to look up some information or ads they remembered seeing in your e-zine.
 

You could end your ad copy with a free bonus.
When you give people a free bonus, it increases the product's perceived value. For example, you could say "You'll get 7 free bonuses for ordering before (date)." Another example, "If you order this weekend only you'll get the e-book (title)!"
 

Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because some people may miss it. Also when you repeat something it gets stored in your prospect’s brain easier. This may persuade them to buy later on down the road because they will remember it when they really need or want your product.
 

Try not to assume your audience understands
everything in your ad copy. If you have words they may not know the meaning of, define them. For example, “When I say the word, I mean...” Another example, “You may not understand the word ( ), it means...”
 

List any related books that you've written in your
ad. When you list a book or books you've written, it gives you credibility because it shows you're an expert. For example, you could say, " I've written over ten books and e-books on marketing and copywriting including the best seller..."
 

How To....

 

10 Killer Profit Boosters
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Gain an advantage over your competition. You 
should find one benefit your competition doesn't 
offer and use it as your main selling point. 
 
 
2. Design your e-zine so it creates multiple free 
advertising streams. Ask readers to forward it to 
people they know, offer ad trades, etc. 
 
 
3. Allow your visitors to subscribe to an update 
e-zine. Anytime you make changes to your web 
site they can receive an informative e-mail. 
 
 
4. Focus your articles on information the targeted 
readers and e-zine publishers want. They will get 
published more often, which means free publicity. 
 
 
5. Use problems to attract online traffic. Find a 
common online problem and use your web site 
to solve it. People will visit and see your ads. 
 
 
6. Have an informative FAQ page at your web site. 
Anticipate questions your prospects or visitors 
may have; this will help improve your sales ratio. 
 
 
7. Improve your negotiation skills. This'll improve 
your business because you're always negotiating ad 
swaps, supply prices, joint ventures, wages, etc. 
 
 
8. Beat your competition by giving away a similar 
product or service that they charge for. It could 
be add on products, warranties, servicing, etc. 
 
 
9. Build a larger online community by giving your 
visitors bonuses for participating on your message 
boards or chat rooms. Try free products, ads, etc. 
 
 
10. Instead of starting an affiliate program, start 
a referral program. Give people discounts and free 
products for referring people to your site.