Add an article section to your web site. People
will visit your web site to read and learn new information related to their interests. You want to have original content so people can't go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over.
 

Advertise your web site with banner ads that are
animated and include a call to action. You must grab people's attention and get them to click. For example, you could have flashing lights like they use in Las Vegas. Another example, you could use "Click Here Now" or "Click Here To Visit".
 

Make your visitors feel good about themselves
by giving them compliments. If they feel good, they will also feel good about buying from your web site. For example, “You are in the 1% of people who are serious about changing their life.” Another example, “You are brave for going the extra mile to eliminate your financial problems.”
 

Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors may have; this will help improve your sales ratio. For example, "Read our Frequently Asked Questions first. It may answer your question and save you waiting for one.” Another example, “Check Out Our FAQ Page If You Have Any Questions."
 

Use sub-headlines to break up your ad copy
and to capture a skimmer’s eye. You could make them even more powerful by highlighting them in color. For example:
 

Have a magnetic sign made with your web site
address and other business information. Place it on your car door or roof when you are traveling. You could also perhaps pay a local cab or truck shipping company to place them on their vehicles to get extra exposure.
 

Make money by selling the reprint rights to those
who would like to sell the e-book. You could also make even more money by selling the master reprint rights. This would allow other people to sell the reprint rights. You could also include your ads in the e-books. Every time someone reads it or sells one, you'll get exposure.
 

Give a percentage of your profits to a cause your
customers would like. It could be a charity, school, environmental improvements, etc. For example, you could say, "Our business will donate $2.50 from each product sold to the local library to help teach kids how to read."
 

Make your small business look big on the world
wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. For example, on the web no one really knows if you’re a one-man business or huge corporation, unless you tell them. Just design your web site to look professional.
 

How To Get Valuable Feedback From Your Customers
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You can learn many things you didn't know about your 
business by getting valuable feedback from your customers. 
Your customers may buy your main product just to get the 
free gifts. Your visitors may think it's to hard to navigate 
through your web site. 
 
 
By knowing this type of important information you can 
improve your web site, products/services, advertising, and 
marketing. Below are nine techniques you can use to get 
valuable feedback from your customers. 
 
-Use surveys and questionnaires regularly to improve your 
business. Publish them on your web site, e-zine, print 
newsletter, direct mail material, include them with product 
shipments or inside product packages. Post them on 
appropriate online message boards, e-mail discussion lists 
and newsgroups on the internet. 
 
-Create an online community for your customers. Include a 
chat room, message board, e-mail discussion list on your 
site for customers to participate in. You can regularly 
moderator these communities to see what your customers 
are saying about your business. 
 
-Give away your products to a group of your customers. 
Ask them to use and review the product. Ask them to fill 
out an evaluation form and send it back. Some customers 
may fill them out, some may not, but the feedback you do 
get will be valuable. 
 
-Offer your web site visitors an online product or service 
from your web site at no cost. It could be an ebook, search 
engine submission, consulting via e-mail, web design, etc. 
In return, ask them to fill out a short survey about your web 
site, products or services you're selling, customer service, 
or your web site. 
 
-Create a customer focus group. Invite ten to twenty of 
your most loyal customers to meet regularly. They will give 
you ideas and input on how to improve your customer 
service. You could pay them, take them out to dinner or 
give them free products. 
 
-Stay in contact with customers on a regular basis. Offer 
them a free e-zine subscription. Ask customers if they 
want to be updated by e-mail when you make changes to 
your Web site. After every sale, follow-up with the 
customer to see if they are satisfied with their purchase. 
 
-Make it easy for your customers to contact you. Offer as 
many contact methods as possible. Allow customers to 
contact you by e-mail. Hyperlink your e-mail address so 
customers won't have to type it. Offer toll free numbers 
for phone and fax contacts. This will make it easy for your 
customers to voice their opinions. 
 
-You could regularly contact customers on birthdays or 
holidays. Send thank you gifts to lifetime customers. E-mail 
them online greeting cards on holidays or birthdays. Call 
them personally to wish them a happy holiday. You could 
them follow-up with a survey or ask them if they're happy 
with your business. 
 
-Invite your customers to company meetings, luncheons, 
workshops or seminars. Create special events for your 
customers like parties, barbecue's, dances etc. Make a 
point for yourself and your employees to interact with them 
at these event to get valuable feedback for your business. 
 
 
You could use a couple or all of the techniques listed above 
to get valuable customer feedback. These aren't the only 
ways, be creative and come up with some of your own.