Answer all your e-mail messages as quickly as
possible. Nothing will lose a sale quicker than not responding to a prospect in time. If you don't, it could anger your customers and they could ask for a refund. You may lose a sale because they want you to answer a question before they order.
 

Allow your visitors to reprint the content on your
web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.
 

Update the content on your web site regularly.
You'll want to add new content and update the old content. People want timely information that tells them how to do something ‘now’, not how it was done 10 years ago. That's another reason you should constantly be educating yourself.
 

You could offer your visitors a discount on all the
products you sell if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get 50% off all our products!" Another example, "Subscribe to our free e-zine and get $8 off our brand new e-book!"
 

Make it a practice to upsell to new and existing
customers. After they decide to buy one product, offer them another product at the point of purchase. You already have them in a "yes set" because they are going to buy your main product.
 

Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors may have; this will help improve your sales ratio. For example, "Read our Frequently Asked Questions first. It may answer your question and save you waiting for one.” Another example, “Check Out Our FAQ Page If You Have Any Questions."
 

Give people the option of buying other products
or add-on products when they decide to buy your main product or service at the point of sale. For example, if you were selling a TV, you could offer a VCR at half off its regular price. Another idea would be to offer a second TV for discount.
 

Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they link to your site. People will consider this to be of huge value because consulting fees can be very expensive. For example, you could say, "Get A FREE 30-Minute Consultation For Linking To Our Web Site For One Month!"
 

Check your web site links regularly. If people
click on a link and it doesn't work, they usually won't risk wasting their time clicking on another one. For example, would you revisit a web site after two of the links you really wanted to click on didn’t work? You probably wouldn't even bookmark the site.
 

How To Get Free Advertising By Participating
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In E-mail Discussion Lists 
 
Posting messages to e-mail discussion lists is a 
great way to get free advertising. An e-mail 
discussion list is a group of people connected 
together via e-mail that can communicate with 
one another. When you post a message to a list 
include your signature file at the end. Your sig 
file should be no more than 5 to 6 lines. Include 
an attention getting sentence why they should 
visit your web site or e-mail your auto responder. 
Try to select list's that are archived because your 
signature file will be viewed for years to come. 
 
 
E-mail discussion lists are highly targeted. There 
are thousands of discussion lists with thousands 
of different subjects. You can usually subscribe 
to these lists by sending an e-mail or by filling out 
a web form. You want to subscribe to one that 
would be related to your target audience. If you 
are selling books about marketing, you would 
want to post to lists were business people and 
marketers would congregate. 
 
 
Before posting to any e-mail discussion list, read 
the FAQ or rules first. They will tell you what 
kinds of posts are allowed. Read the messages 
for a few days before posting your message to 
see what type of messages are being posted. If 
the list is archived you could read the older 
messages. If you want to make sure, you could 
e-mail the list moderator. Never post messages 
that are unrelated to the list's subject. 
 
 
There are many different types of messages you 
could post to the e-mail discussion list. You 
could post an informative comment or article that 
would interest the other list members. Post a 
question on the discussion list that you would like 
answered. You could answer another person's 
question on the list. When you post and answer 
questions you will become know as an expert 
and meet other experts on the list.