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Internet Marketing Strategies - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
They also won't get frustrated when they can't find
something. It's a good idea if you have an organized
navigation bar.
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Use blue, underlined text links. People have
been conditioned to think that blue, underlined texts
are links. You do not want to lose visitors by using
a different color. I would also use text links over
banner or graphic links because they have been
proven many times to out-pull banner ads. You
could place the graphic beside the text link though.
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Tell your target audience you were in their
current position. Next, tell them how your product
pulled you out of that position. For example, you
could say in your ad copy, "Don't worry, I used to
be just like you. I was way over my head in debt.
But I decided to create a financial formula so no
one else would ever go through all the pain and
humiliation of bankruptcy like I did."
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Use a "P.S." at the end of your ad copy. This
is where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($), for the
low price of ($)!" Another example, "P.S. I can not
guarantee the (No.) bonuses will be here tomorrow!"
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Create a small treasure hunt. Allow people to get
a discount on a product you sell if they find a certain
object or graphic somewhere on your site. For
example, you could say "Find any misspelled word
in my ad copy and you will win a business e-book!"
Another example, "Find a hidden link on my web
site and win a never-before-released top secret
report!"
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People want to learn something new. They may
want to learn how to change their car oil or build a
deck. This will make them feel more intelligent. For
example, you could publish a lot of how-to articles
on your web site. They need to be about things your
target audience wants to learn though.
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Most people want to solve their problems. Tell
your prospects what problems they have and how
your product can solve them. For example, you
could say, "Aren't you tired of being in debt? Aren't
you tried of struggling pay check to pay check?
Well now you don't have too. Our product will end
your debt problems forever…"
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Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you. For example, don't say, "You
can make 1 million dollars in 2 days!" Another
example, "You can fold paper at home and make up
to $2000 a day!"
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Increase your opt-in e-mail list quickly by giving
away a product at no cost. Just require people to
subscribe to your e-zine in exchange. There are
thousands of e-zines offering freebies for sign ups.
Your freebie needs to be original, timely and
possess high perceived value.
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Internet Marketing Strategies - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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How To Successfully Joint Venture Your Online SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
Business With Offline Businesses
There are many advantages joint venturing with offline
businesses. You could increase your target market by
reaching audiences you couldn't advertise to before.
You could get referrals from the offline businesses
you joint venture with.
The key to joint venturing with offline businesses is to
find ones that have the same target audience. If you're
selling business software, you wouldn't want to joint
venture with a store that sells candy. You won't be
very successful. You would want to joint venture with
an office supply or computer store.
Below are three possible joint venture deals you
could set up:
1. Write a tip booklet that is related to your business.
Make a deal with an offline store where they giveaway
your tip booklet to their shoppers with each purchase.
The store you pick should attract your target audience.
The store could have something free to giveaway to
attract shoppers and you could have your web site ad
in the tip booklet.
2. Design a printed flyer for your online business. The
flyer should include a description of your web site,
e-mail address, web address and any other important
information. Make a deal with an offline store to have
them include the flyer in each bag of products they sell
in exchange for free advertising on your web site.
3. Make a deal with a computer store to have them
display your web site on the computers they display
in their store in exchange for free advertising on your
web site or in your e-mail newsletter.
Once you find a targeted offline business, contact
them and present your joint venture proposal. Tell the
business owner the benefits of the joint venture. Tell
him or her why it would be a win/win situation for both
of your businesses. Give them a lot of compliments
about their business, products and services. Using all
three methods above will greater your chance of
having a profitable and successful offline joint venture.
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