Provide your web site visitors with content they
can't read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.
 

Use a headline that catches the attention of your
target audience. You could use many different types of headlines, free offers, guarantees, testimonials, news stories, questions, benefits, warnings, statistics, features.
 

Hold an interactive poll on your web site. Ask
your visitors to e-mail you their vote or opinion. You could send them a "thank you" e-mail and also mention a product you're selling. Tell them to subscribe to your e-zine so they can see the results of the poll.
 

Make your site’s text easy to read. Most people
will strain their eyes trying to read text that is too small, light or bright. You could ask some of your friends and family members to read your web site to be absolutely sure. They will tell you about any other things they don't like too.
 

Tell your potential customers about the mile-
stones and goals your business has achieved. It could be a sales goal, customers served goal, etc. For example, you could say, "Last year we answered over 100,000 customer service calls and e-mails, and solved every problem our prospects and customers had."
 

Make sure that at least 50% of your content is
original. The other option is to offer something else original other than content, like software or an online utility. You need to offer something they can't go anywhere else to get. Then they can't think, “Well I saw another web site that has that same free e-book so I'll just go there instead.”
 

Use text links if your banner ads are not pulling
traffic. People don't ignore text links as much as they do banner ads. You should treat your text link like a sales letter headline. For example, "How To ...”, “FREE...”, “Breaking News!....” “Warning!....”, “....Exposed!” etc.
 

Offer other web sites free content to post on
their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience. You could include your link in your resource box or subtly mention it in your article.
 

Add a directory to your web site. When visitors
submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).
 

Don't Forget About Offline Advertising
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A lot of online based businesses forget about offline 
advertising. It is important to combine offline and 
online advertising together in your marketing campaign. 
You can market offline more effectively by targeting 
people that actually have access to the internet. In all 
your advertising you want to include your web site 
address, e-mail or autoresponder addresses, and the 
e-mail address to subscribe to your e-zine. Below are 
10 offline marketing ideas: 
 
 
-Place classified or full page ads in print publications. 
The print publications should be computer or internet 
related. 
 
-Post flyers in stores. They could be computer stores, 
software stores, libraries etc. 
 
-Buy mailing lists and send direct mail. You should 
make sure that all the people on the mailing list are 
internet users. 
 
-Buy commercial time on T.V. They can be during 
shows that are targeted toward internet users. 
 
-Pass out your CD-ROM or diskette business cards at 
special events. It could be at trade shows, seminars, 
fairs, etc. 
 
-Set up a deal with another business that targets internet 
users. Pay the business to insert your business ads in 
their product packages. 
 
-Hold a free offline class and teach people how to use 
their computer or how to use the internet. You could 
have your web site on display as an example. 
 
-Do co-op mailings with other businesses. They should 
also be targeting people with internet access. 
 
-Give away free mouse pads. Put your advertising on 
the mouse pads and give them away at computer or 
internet events. 
 
-Advertise in card decks. The card deck you advertise 
in should be targeted toward internet users. 
 
 
You would also want to target your offline advertising 
to groups of people that will actually be interested in 
your product or service. If you're selling business 
books, you will want to market to business owners. In 
conclusion, if you have a business that's only based 
online, you don't want to market to people that don't 
have access to the internet.