Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.
 

Offer your web site visitors a freebie if they take
the time to fill out your online survey. They'll be at the site longer and might buy something afterwards. Your survey could ask them what kind of products they want, what they think of your customer service, how they like your web site, etc.
 

Most people don't want to miss out on a major
opportunity that they might regret in the future. For example, you could say, "After Aug 15, 2002, we will be raising our price to $50 so order now!" Another example, “Order before midnight to make sure you have a chance to receive the 3 extra bonuses!”
 

Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam. For example, you could say, "By subscribing to this e-zine we occasionally send out solo ads from our advertisers. This is how we can afford to give you this quality and original information for free."
 

Allow people to include your free online service
on their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. For example, you could say, "Offer This Free Service To Your Visitors By Just Linking To Our Web Site!"
 

Spend money on targeted advertising instead of
mass media advertising. You don't want to waste your ad dollars on people who aren't interested. For example, you don't want to buy a business opportunity ad in a football magazine unless it is related to sports. If you are sending your ad to a general audience, make sure they have a section for your particular sub-set of that audience.
 

Tell your prospects that your product achieves
results faster. People are becoming more and more impatient and want results fast. For example, your headline could be something like "How To...In Five Minutes Or Less!" Another example, "Learn To...In 30 Days Flat Or Your Money Back!"
 

Make a complete list of your product's benefits
and features. Begin your ad with the most important benefit either in your headline or first sentence. For example, your headline could say, "Write Joint Venture Proposals In Minutes!" Another example, "Would You Like To Work At Home?"
 

You can get ad copy ideas by studying similar
products’ advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. For example, if you have seen a good idea for a guarantee, you could add some of your own ideas to it and adapt it to your ad. But don't just copy it, of course.
 

10 Web Site Design And Writing No-No's
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Don't load your web site with a lot of high tech 
clutter. Your visitors may miss your whole sales 
message. 
 
 
2. Don't use unnecessary words or phrases on your 
site. You only have so much time to get your visitor's 
attention and interest; make ever word count. 
 
 
3. Don't make the mistake that everyone will totally 
understand your web site message. Use descriptive 
words and examples to get your point across. 
 
 
4. Don't write your strongest point or benefit only 
once. You should repeat it at least 3 times because 
some people may miss it. 
 
 
5. Don't push all your words together on your web 
site. People like to skim; use plenty of headings 
and sub headings. 
 
 
6. Don't use site content your target audience isn't 
interested in. If people are coming to your site to 
find info about fishing don't include soccer content. 
 
 
7. Don't use 50 different content formats all over 
your web site. Use the same fonts, text sizes, text 
colors, etc. 
 
 
8. Don't use words your web site visitors might not 
understand. People are not going to stop and look 
in a dictionary, they will just go to another site. 
 
 
9. Don't let selling words and phrases go unnoticed. 
Highlight important words and phrases with color, 
bolding, italics, underlining, etc. 
 
 
10. Don't forget to use words that create emotion. 
All people have emotions, people will have more 
interest when they are emotionally attached.