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Internet Marketing Tool - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Save time and money by using ad submitters.
You will reach a larger part of your target audience
far more quickly than by manually submitting your
ad. You should manually submit your ad to the most
popular web sites so you have a better chance of
being listed or placed in a good position.
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If you make people feel like it's their idea to buy,
they will be less hesitant. For example, you could say,
"You are making a smart decision by buying our
product”. Another example, "You are doing the right
thing wanting to buy our product to improve your
marriage."
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Make sure you're always creating new products
and services or improving old ones. Most products
or services won't stand the test of time online. You
could hire a focus group to get ideas on how to
improve one of your existing products, or to think
up ideas for new ones.
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Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc. You could follow up to make
sure they don't have any problems or questions, then
just mention another product you are selling.
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When you ship people the first product they
bought, insert a flyer or brochure for your back-end
product in the package. For example, if you're
selling a book about gardening, you could slip in a
flyer about a packet of seeds you're currently selling
into the box you are shipping.
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Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.
You could also offer them other things in return for
referrals like free e-books, free software, coupons,
discounts, etc.
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Give visitors a positive experience when they're
at your web site. Provide them with original content
and free things. They'll tell all of their friends about it.
You could also persuade them to tell their friends
about it by starting an affiliate program. It could pay
per sale, per click or per lead.
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Find a charity your target audience would likely
support. Tell people in your ad copy that you will
give a percentage of the profits to that charity. You
could give them a few choices of which charity their
percentage of the profits should go. Just let them
check the one they want when they order.
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Use the phrase "invest in our product" instead of
the words “buy” or “purchase”. This makes
prospects feel they're investing in their future if they
buy. You could also tell people how much others
have got back from your product by publishing
testimonials of people who have made money or
reaped the benefits.
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Internet Marketing Tool - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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10 Ways Web Site Text Can Impact Your Reader's SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
Buying Decision
The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your
visitors to read your text. You don't want to use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground.
2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.
5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.
6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books.
8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.
9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across.
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