Make your classified ads stand out in a crowd.
Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"
 

Write your e-zine's ad to sound like it is common
sense to subscribe. For example, you could say, "Everyone knows you have to know a few things before you start a business!" Another example, "We all know that knowledge is a key factor in making a business profitable."
 

Use holidays as a reason to get free publicity.
Write a press release or article about the current holiday. It'll have a high chance of being published. For example, your title could be, "10 Smoking Ways To Increase Your Sales On Thanksgiving Day!" Another example, "How To Turbo Boost Your Traffic On Valentine’s Day!
 

Allow people to include your free online service
on their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. For example, you could say, "Offer This Free Service To Your Visitors By Just Linking To Our Web Site!"
 

Offer a free trial or sample of your product. This
increases the perceived value because people think you're confident in your product, so it must be good. For example, if people just see an ad, they really don't know what you are selling. But if they can test a sample, then they feel more confident in ordering.
 

Use sub-headlines to break up your ad copy
and to capture a skimmer’s eye. You could make them even more powerful by highlighting them in color. For example:
 

Have some T-shirts made with your web site
address and other business information. Your family or friends could wear them almost anywhere. Your online business could get a lot of exposure if one of your family members or friends wears your T-shirt to a crowded sports event or amusement park.
 

Create your own ad copy; don't copy the basic
run-of-the-mill ad copy. Don't be afraid of trying something different to increase your sales. For example, get people’s attention by using a wacky or funny picture of yourself. Another example would be to spell your headline backwards.
 

Allow visitors to submit a free classified ad on
your web site. Require them to give a valid e-mail address in order to post an ad. You could also require them to give you a reciprocal classified in return on their web site, in their e-zine, on their autoresponders, etc.
 

Ten Breakthrough Marketing Ideas
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Create a directory of web sites on a specific 
topic. Give people the option of adding the 
directory to their web site by linking to it. Put 
your business advertisement at the top of the 
director's home page. This technique will get lots 
of people to linkto your web site and give you 
free advertising. 
 
 
2. Do you have a product or service that doesn't 
sell good? Offer it as a free bonus for someone 
else's product or service. Get free advertising by 
placing your web site or business ad on the 
product or in the product package. 
 
 
3. Trade autoresponder ads with other businesses. 
If both of you send out information with auto- 
responders just exchange a small classified ad 
to put at the bottom or top of each other's 
autoresponder message. 
 
 
4. Start a free tip line. Offer a free daily, weekly, 
or monthly tip recorded on your voice mail. The 
tips should be related to your business. Include 
your ad for your web site or business at the 
beginning or end of your message. 
 
 
5. Exchange content with other web sites and 
ezines. You could trade articles, top ten lists, etc. 
Both parties could include a resource box at the 
end of the content. 
 
 
6. Offer to insert ads into your product package 
for other businesses. Just ask, in return that they 
do the same for your business. You should only 
trade insert ads with businesses that have the 
same target audience. 
 
 
7. Offer a free daily class in your web site's chat 
room. The class should be related to the subject 
of your business or web site. This will get people 
to visit your web site everyday. 
 
 
8. Do you have a product that doesn't sell good? 
Offer it as a free bonus for another businesses 
product or service. You'll get free advertising by 
placing your web site or business ad on the free 
bonus. 
 
 
9. Place different emotional response ads for the 
same product or service all over your web site. 
One ad may hit their hot button to buy more than 
another ad. 
 
 
10. Publish your e-zine in e-book format. You 
could offer a larger number of articles per issue. 
It also allows you to include graphics with your 
ezine.Your advertising revenue would increase 
because you could charge businesses for large 
color ads.