You could give more details about your freebie.
List the benefits, features, what problems the freebie will solve, etc. For example, you could say, "Our free e-book will show you how to (benefit) in (no.) months!" Another example, "Our free e-zine will help solve your (topic) problems forever!"
 

Maximize your advertising budget and don't go
broke like the big web sites. All you need is a small group of loyal customers to sell back-end products to again and again. If you can't create your own products you could join affiliate programs, join a drop shipping program or find joint venture partners who have products.
 

Allow people to lease your products. It's like
renting them but they have the option of buying at the end of the lease. For example, if you were leasing out computers, the customers would pay you a monthly fee. If they returned the computer at the end of their lease, you could lease it out again to someone else, or even sell it.
 

Allow other people to publish your e-zine on
their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people who subscribe to your e-zine. You could also allow people to use your full issue for their own e-zine as long as they include your links.
 

Send your customers a catalog of add-on products
for the original product they purchased. This could be upgrades, special services, attachments, etc. If they like your product, they will buy the extra add- ons. For example, if you were selling computers, you could offer software, extended warranties, printer paper, etc.
 

Create a positive online image. Tell your visitors
about fundraisers you have sponsored or that you donate a part of your profits to charity. For example, you could say, "We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations."
 

People want to gain pleasure. They may want to
satisfy their appetite or sexual desires. This will make them feel more fulfilled. Tell your prospects how much pleasure your product or service will give them. For example, you could say, "Our product will fulfill your cravings for rich, delicious chocolate."
 

You could highlight keywords throughout your
ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. You could also repeat key- words one after another. For example you could say, "This is a soft, soft, soft rug."
 

You could change the size of your text in your
ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will stand out. You could also use more space in between important parts of your ad copy to make them stand out.
 

How To Get Free Advertising By Participating
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In E-mail Discussion Lists 
 
Posting messages to e-mail discussion lists is a 
great way to get free advertising. An e-mail 
discussion list is a group of people connected 
together via e-mail that can communicate with 
one another. When you post a message to a list 
include your signature file at the end. Your sig 
file should be no more than 5 to 6 lines. Include 
an attention getting sentence why they should 
visit your web site or e-mail your auto responder. 
Try to select list's that are archived because your 
signature file will be viewed for years to come. 
 
 
E-mail discussion lists are highly targeted. There 
are thousands of discussion lists with thousands 
of different subjects. You can usually subscribe 
to these lists by sending an e-mail or by filling out 
a web form. You want to subscribe to one that 
would be related to your target audience. If you 
are selling books about marketing, you would 
want to post to lists were business people and 
marketers would congregate. 
 
 
Before posting to any e-mail discussion list, read 
the FAQ or rules first. They will tell you what 
kinds of posts are allowed. Read the messages 
for a few days before posting your message to 
see what type of messages are being posted. If 
the list is archived you could read the older 
messages. If you want to make sure, you could 
e-mail the list moderator. Never post messages 
that are unrelated to the list's subject. 
 
 
There are many different types of messages you 
could post to the e-mail discussion list. You 
could post an informative comment or article that 
would interest the other list members. Post a 
question on the discussion list that you would like 
answered. You could answer another person's 
question on the list. When you post and answer 
questions you will become know as an expert 
and meet other experts on the list.