Use a "P.S." at the end of your ad copy. This is
where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"
 

Place attention-grabbing pictures above and
within your ad copy. A powerful technique is to use ‘before’ and ‘after’ pictures of people using your product. They will give your target audience a clearer vision of what you're offering. That will help them imagine themselves getting the benefits of your product.
 

Use a little humor in your ad copy. It could be
the little extra push needed to close a sale. People are usually persuaded easier if they're in a good mood. How many times have you let your guard down and bought something when you were in a good mood?
 

Allow people to lease your products. It's like
renting them but they have the option of buying at the end of the lease. For example, if you were leasing out computers, the customers would pay you a monthly fee. If they returned the computer at the end of their lease, you could lease it out again to someone else, or even sell it.
 

Offer the reprint rights to your free e-book. You
can allow people to sell it. Your ad in the e-book will been seen by proven, money-spending customers as well as freebie seekers. You could also provide people with proven ad copy and an e-book cover graphic.
 

Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc. For example, "Five tactics for increasing your profits by over 234%!" Another example, "How to write your own e-book in 9hrs 11mins or less!"
 

Sell your product at a higher price. This increases
the perceived value because people usually associate the higher priced product as being better. For example, if you are selling an e-book for $19.95 and your current competition sells a similar one for $27, people might think your competition's product is more valuable and buy it instead.
 

Load your ad copy full of benefits. This increases
the perceived value because people think they are getting solutions to a number of problems. For example, if you see an ad for a product with a bullet list of 10 benefits, then see another ad for a similar product with a list of 50 benefits for the same price, which one would you buy?
 

Most people want to solve their problems. Tell
your prospects what problems they have and how your product can solve them. For example, you could say, "Aren't you tired of being in debt? Aren't you tried of struggling pay check to pay check? Well now you don't have too. Our product will end your debt problems forever…"
 

5 Quick Ways To Increase Your E-zine's Subscriber Base
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1. Give Incentives 
Give people an incentive to subscribe to your e-zine. Offer 
them a freebie if they subscribe. It could be a free e-book, 
free report, free advertising, etc. Make sure the freebie will 
attract your target audience. 
 
 
2. Joint Venture 
Joint venture with a similar e-zine. Combine your subscriber 
bases together and publish one e-zine. Edit and publish 
each issue together. You both will be promoting the e-zine 
which means more subscribers. 
 
 
3. Allow Archiving 
Allow your subscribers to archive back issues of your 
e-zine on their web site. They may need content for their 
web site. If people visit their web site and like your e-zine, 
they will subscribe. 
 
 
4. Form An E-zine Ring 
Form an e-zine ring. Team up with 4 to 10 similar e-zines. 
All the publishers would agree to list each others e-zine 
name and subscribing information in every issue. You could 
call this section "Other Free E-zines You Might Enjoy" 
 
 
5. Ask Subscribers 
Ask subscribers to forward your e-zine to close friends, 
family, or associates. If they enjoy your e-zine, they will 
subscribe. It's almost like your subscribers are endorsing 
your e-zine.