Design your site so it will be worth bookmarking.
Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
 

Provide a free contest or sweepstake at your
web site. It's a fact, people like to win things. If you can fulfill that need, people will visit. You can also attract them to revisit by holding one every week or month. You could also start an opt-in list for people who enter your contest or sweepstake so you can follow-up with them regularly.
 

Give away the full version of your e-book in
exchange for testimonials. You can use these customer statements to improve your ad’s effectiveness. It would work for free or paid e-books! You could offer sample excerpts or chapters to give them a taste of it.
 

Create an e-mail discussion list. The list should be
related to your web site's subject. Place your ad on all posts and it will remind people to visit your site. You could list your e-mail discussion list at online e-mail list directories. Just type in the keywords "e-mail discussion lists" into the search engine of your choice.
 

Tell your prospects that you offer a lower price
than the competition. If you can't afford to offer a lower price, try different ways to accomplish it. You could find different suppliers, joint venture with other businesses, sell back-end or upsell products to make up for the loss, etc.
 

Allow people to include your free online service
on their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. For example, you could say, "Offer This Free Service To Your Visitors By Just Linking To Our Web Site!"
 

Give people free software. Most people like to
find good deals on software for their computers. If the software is free, that is even better. For example, you could say, "FREE Accounting Software!" You could also use the software for viral marketing. Just place your ad in the software and allow people to give it away.
 

Make a complete list of your product's benefits
and features. Begin your ad with the most important benefit either in your headline or first sentence. For example, your headline could say, "Write Joint Venture Proposals In Minutes!" Another example, "Would You Like To Work At Home?"
 

Give your readers a couple of tips in your ad
which will help them with their problem. This will give your business credibility and gain your readers’ trust to buy your products or services. Plus, that will get them more interested in reading the rest of your ad copy and more likely persuade them to buy.
 

5 Quick Ways To Increase Your E-zine's Subscriber Base
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Give Incentives 
Give people an incentive to subscribe to your e-zine. Offer 
them a freebie if they subscribe. It could be a free e-book, 
free report, free advertising, etc. Make sure the freebie will 
attract your target audience. 
 
 
2. Joint Venture 
Joint venture with a similar e-zine. Combine your subscriber 
bases together and publish one e-zine. Edit and publish 
each issue together. You both will be promoting the e-zine 
which means more subscribers. 
 
 
3. Allow Archiving 
Allow your subscribers to archive back issues of your 
e-zine on their web site. They may need content for their 
web site. If people visit their web site and like your e-zine, 
they will subscribe. 
 
 
4. Form An E-zine Ring 
Form an e-zine ring. Team up with 4 to 10 similar e-zines. 
All the publishers would agree to list each others e-zine 
name and subscribing information in every issue. You could 
call this section "Other Free E-zines You Might Enjoy" 
 
 
5. Ask Subscribers 
Ask subscribers to forward your e-zine to close friends, 
family, or associates. If they enjoy your e-zine, they will 
subscribe. It's almost like your subscribers are endorsing 
your e-zine.