Use pictures or graphics on your web site that
support the product you're selling. They could give your visitors a clearer vision of your product, the benefits of the product, people's emotion when they own the product, etc. You could also use ‘before’ and ‘after’ pictures.
 

Show your potential e-zine subscribers a sample
issue of your e-zine. Black out some of the important information; this will make them more curious and get them to subscribe. Use a really juicy tip they have not probably heard of. You could just tell them where to find your e-zine archives or that sample issue after they subscribe.
 

Tell your prospects your product is compact or
light. People may want to take the product on a trip or don't have much room where they live. For example, "Our (product) only weighs (no.) ounces!" Another example, "Our (product) fits inside your pants’ pocket!"
 

Tell your visitors the reason why you're having a
sale so they don't think your products are cheap. It could be a holiday/seasonal sale or clearance sale. For example, you could say, "Get 50% Off All Our Products! We Are Making Room For Our New Product Line!" Another example, "Get $10 Off Any Pair Of Pants Only Through This Holiday Weekend!"
 

Cut out words, phrases and paragraphs in your
ad copy that aren't selling or supporting your product. This will stop people from getting bored with your ad. You want every word of your ad to persuade the reader to buy.
 

Tell people the purpose of your web site. When
they visit a web site and have to figure out what it's about, they may get frustrated and leave immediately. For example, you could tell them right in the title, "Welcome To Larry Dotson's Web Business Center." You could also publish a sub-title or description right below it like, "Learn the secrets to selling online!"
 

Reincarnate an older product. Maybe you have a
book that's out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up-to-date. For example, if you wrote a book about starting your own bookstore, you could rewrite it to be about starting your own online bookstore.
 

Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate when the recipient cashes it in. They could also buy other items from your web site. For example, it seems that a lot of people nowadays like to buy gift certificates for holidays and birthdays because they never know what to get the person.
 

Use bullets to highlight the benefits of your products
or services. Benefits are the key to selling anything, make them stand out in your ad. You can use dots, dashes, or circles to highlight them. You also could convert your product’s features and bonuses into bullet format.
 

Five Proven Ways To Promote Your Web Site
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1. Holding a contest or sweepstakes is an proven way 
to promote your web site. You can announce your site 
to hundreds of web sites that list free contests and 
sweepstakes. Send out a press releases about your 
contest or sweepstakes. Ask entrants to your contest 
or sweepstakes if they would accept offers from your 
business in the future by e-mail. 
 
 
2. Use online chat rooms to promote your web site. 
Find the right chat room where your targeted audience 
would gather. Announce to everyone in the chat room 
something interesting or free that's offered on your 
web site. This will draw visitors to your web site. 
Always be aware of chat room rules before engaging 
the visitors in a sales pitch that could be considered 
spam. 
 
 
3. Cross promote your web site with other sites. I try 
to find other web sites. that have the same target 
audience, but are not in direct competition with my 
business. Doing cross promotions with other businesses 
increases your profits, sales, and beat your competition. 
You can find businesses to cross promote all over the 
Internet. 
 
 
4. You can easily promote your web site by using traffic 
generators. It could be a free e-zine, service, e-book, 
contest etc. Giving away traffic generators gives you the 
opportunity to get free advertising by including your ad 
on them . There are online directories that will also let 
you submit your freebie information. You can even let 
other people give away your traffic generators. 
 
 
5. Posting messages to e-mail discussion lists is a great 
way to promote your web site An e-mail discussion list 
is a group of people connected together via e-mail that 
can communicate with one another. When you post a 
message to a list include your signature file at the end. 
Include an attention getting sentence why they should 
visit your web site.