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Marketing And Internet - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Upsell to all your customers. You could sell add-
on products, deluxe products, extra parts, related
products, add-on services, etc. You could offer
them add-on products before or after they reach
your order page. Just make sure the upsell products
are compatible with the main product you're selling.
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Show your prospects a collection of testimonials
that stand up for your product. People are more likely
to agree with a group than have a different opinion.
This is because most people are followers and not
leaders, so it makes sense they may be persuaded to
buy your product after seeing a big collection of
testimonials.
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Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit. You can also capture people's
e-mail addresses. For example, "Sign up for our
contest for a chance to win a new computer! You
will be notified via e-mail."
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You could reward your potential customers if
they spend over a specific dollar amount. Tell them
if they spend over $100, they get a 10% discount.
You could also extend the offer over a certain
period of time and attract them to revisit your web
site. For example, you could say, "Buy Over $50
Worth Of Merchandise Within The Next Month
And Get A 20% Discount!"
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You could hold a special $1 sale for your
potential customers. They'll come to your web site
to buy your product for only a dollar, but may buy
other products. For example, you could sell an
e-book for one dollar and have ads near it for other
e-books you sell for, say, $27.
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Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market. For example, your visitors might
say they would like to see you sell reprint rights and
personal customized links with your e-books.
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Increase your e-zine subscribers by giving away
your e-book to people who subscribe to your e-zine.
This will give people an incentive to subscribe. Allow
your e-zine subscribers to also give it away to
multiply your subscribers. For example, "Get Our
Free Marketing E-book When You Subscribe Now!"
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Create a positive online image. Tell your visitors
about fundraisers you have sponsored or that you
donate a part of your profits to charity. For example,
you could say, "We regularly attend fundraisers and
donate about 10% of our profits to charities and
aid organizations."
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Ask your customers what they would like to see
offered by your business in the future. This type of
information can boost your sales. For example, you
could find out they are interested in buying DVDs
from your business. You could contact a DVD
supplier and start selling them as back-end products.
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Marketing And Internet - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
|
10 Killer Ways To Make Your Online Testimonials More SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
Believable
1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.
7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.
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