Upsell to all your customers. You could sell add-
on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
 

Show your prospects a collection of testimonials
that stand up for your product. People are more likely to agree with a group than have a different opinion. This is because most people are followers and not leaders, so it makes sense they may be persuaded to buy your product after seeing a big collection of testimonials.
 

Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people will stop by to visit. You can also capture people's e-mail addresses. For example, "Sign up for our contest for a chance to win a new computer! You will be notified via e-mail."
 

You could reward your potential customers if
they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount. You could also extend the offer over a certain period of time and attract them to revisit your web site. For example, you could say, "Buy Over $50 Worth Of Merchandise Within The Next Month And Get A 20% Discount!"
 

You could hold a special $1 sale for your
potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products. For example, you could sell an e-book for one dollar and have ads near it for other e-books you sell for, say, $27.
 

Survey the people who visit your web site. You
could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market. For example, your visitors might say they would like to see you sell reprint rights and personal customized links with your e-books.
 

Increase your e-zine subscribers by giving away
your e-book to people who subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers. For example, "Get Our Free Marketing E-book When You Subscribe Now!"
 

Create a positive online image. Tell your visitors
about fundraisers you have sponsored or that you donate a part of your profits to charity. For example, you could say, "We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations."
 

Ask your customers what they would like to see
offered by your business in the future. This type of information can boost your sales. For example, you could find out they are interested in buying DVDs from your business. You could contact a DVD supplier and start selling them as back-end products.
 

10 Killer Ways To Make Your Online Testimonials More
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Believable 
 
1. PICTURES 
Ask people if they would e-mail a picture with their 
testimonial. If they don't have one scanned you could 
have them send their picture by mail and you could 
scan it. This technique will give your testimonials more 
credibility. 
 
 
2. ELECTRONIC SIGNATURES 
Most online testimonials you see have text signatures. 
You could have people mail their written signature, 
scan it, and upload it with their testimonial. People 
will feel the testimonial is more official. 
 
 
3. ONLINE AUDIO 
You could record people's testimonials with a mini tape 
recorder over the phone, on your answering machine, 
or voice mail. Then you could convert the recording 
into a online audio file and upload it to your web site. 
You can find more information about converting audio 
recording's by typing "real audio" at a search engine. 
 
 
4. POSTCARDS 
Have people mail you their testimonial on a postcard, 
scan it and upload it to your web site. This will give 
people proof that the testimonial isn't fake because 
it will have a post mark on it. 
 
 
5. PROFILES 
Ask people to include a profile of themselves with their 
testimonial. You could just have them answer some 
questions like age, occupation, hobbies, favorite quote, 
etc. This will make your testimonials more entertaining 
to read. 
 
 
6. HAND WRITTEN LETTERS 
This is similar to the "electronic signature" tip. Scan 
and upload the entire written testimonial or letter to 
your web site. This will give your testimonials a feel 
of realism. 
 
 
7. RECORDINGS 
You could record peoples testimonials over the phone 
with a mini tape recorder. Then, take the recording 
and record it to an answering machine or voice mail 
system. Under each one, include a phone number they 
can call to hear the actual testimonial. 
 
 
8. E-MAIL MESSAGES 
When you get e-mail testimonials, publish the entire 
e-mail message instead of just the contents. It will be 
more believable because it will include the date, time, 
subject, who it's from and who it's to. 
 
 
9. CONTACT INFORMATION 
When you get testimonials from people, ask them if 
you could include their contact information under the 
testimonial. This will allow potential customers to ask 
your current customers questions about your product 
or service before they buy. Usually, they will trust 
them more than you. 
 
 
10. ONLINE VIDEO 
If some of the people who give you testimonials have 
a camcorder, ask them to record their testimonial on 
video and send it to you. Then you could convert the 
video to an online video file and upload it to your site. 
You can find more information about converting audio 
recording's by typing "real video" at a search engine.