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Marketing And The Internet - Super Tips:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print these tips on your own website as long as you keep the byline above)

Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
 

Offer your web site visitors a freebie if they take
the time to fill out your online survey. They'll be at the site longer and might buy something afterwards. Your survey could ask them what kind of products they want, what they think of your customer service, how they like your web site, etc.
 

Swap articles with other e-zines publishers. You
could get your articles published more often if, in exchange, you publish their articles. If they are hard negotiators, maybe you could offer to run two of their articles to one of yours.
 

Ask your visitors outcome questions in your ad
copy. For example, "Where do you want to be financially in the next two years?" Another example, "What do you want your dream spouse to be like?" This'll persuade them to buy so they might have a chance to experience what's in their mind.
 

Don't push all your words together on your web
site. People like to skim; use plenty of headings and sub-headings. People don't have time to search and read through every word. It's also harder to read online than offline. But you could remind them they could print out your web page to read it later when they are offline.
 

Make sure your content and graphics are
relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site, unless the bird had a business suit on or was doing something business related. That would grab your prospects’ attention and the bird would convey the impression that you sell to businesses or that you are a business.
 

Look for different ways to prove your business
and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc. For example, if you were selling a money-making product, you could use a picture of one of your actual checks.
 

Most people want to associate with others who
have the same interests. Give your prospects a free membership to a private chat room just for them. For example, you could also attract traffic to your web site by providing a free message board or chat room.
 

Tell people to click on your banner ad. Newbies
to the Internet may not even know they can click on banners. Just having the phrase "Click here" on your banner will increase your click-throughs. You could also make it a stronger command or order like "Click Here Now! or “Click Here Before It's Too Late!"
 


Marketing And The Internet - Viral Article:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print this article on your own website as long as you keep the byline above)

10 Killer Ways To Multiply Your Sales
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser

 
1. When you make your first sale, follow-up with the 
customer. You could follow-up with a "thank you" 
email and include an advertisement for other products 
you sell. You could follow-up every few months. 
 
 
2. You could upsell to your customers. When they're 
at your order page, tell them about a few extra related 
products you have for sale. They could just add it to 
their original order. 
 
 
3. Tell your customers if they refer four customers to 
your web site, they will receive a full rebate of their 
purchase price. This will turn one sale into three sales. 
 
 
4. When you sell a product, give your customers the 
option of joining an affiliate program so they can make 
commissions selling your product. This will multiply 
the sale you just made. 
 
 
5. Sell the reprint/reproduction rights to your products. 
You could include an ad on or with the product for 
other products you sell. You could make sales for the 
reproduction rights and sales on the back end product. 
 
 
6. You could cross promote your product with other 
businesses' products in a package deal. You can 
include an ad or flyer for other products you sell and 
have other businesses selling for you. 
 
 
7. When you ship out or deliver your product, include 
a coupon for other related products you sell in the 
package. This will attract them to buy more products 
from you. 
 
 
8. Send your customers a catalog of add-on products 
for the original product they purchased. This could be 
upgrades, special services, attachments, etc. If they 
enjoy your product they will buy the extra add-ons. 
 
 
9. Sell gift certificates for your products. You'll make 
sales from the purchase of the gift certificate, when 
the recipient cashes it in. They could also buy other 
items from your web site. 
 
 
10. Send your customers free products with their 
product package. The freebies should have your ad 
printed on them. It could be bumper stickers, ball 
caps, t-shirts etc. This will allow other people to see 
your ad and order. 

 

 




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