Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can determine how your business operates. You don't want too many people making all your decisions, but you don't want to take on so much responsibility that you become a workaholic.
 

Create a good first impression. You will not be
able to sell very many products if your visitors think your web site looks unprofessional. Use crisp graphics, attractive color combinations, a readable text size, even spacing, even margins, bold headlines, indent benefits, etc.
 

Ask your visitors to sign up for a chance to get
a web site award. Have them e-mail you their contact and web site information. You can e-mail the web- master and tell him/her if they are the winner or not. Include your signature file at the end of your e-mail mentioning a product you sell.
 

Make extra profits from selling monthly updates
of your free e-book. You could also back-end sell the extra, never-before-released chapters of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. Plus you can make more profit from it by selling extra content.
 

Use plenty of examples in your ad copy. This
will allow your whole target audience to understand your sales pitch completely. If they don't understand your product offer, how do you expect them to buy. Have a few younger kids read it. If they understand it, you’ll know an older person will definitely understand it.
 

Most people want the latest and newest things
in life. Use words and phrases in your ad copy like "New", "Just Released", etc. For example, you could say, "Just Released: A New Healthy System For Losing 10 Pounds In 1 Week!" Another example, "Breaking News! Scientists Have Dis- covered A Revolutionary Way To Eliminate Stress!"
 

Ask people online to review your web site. You
can use the comments you get to improve your web site or you may turn the reviewer into a customer. Just get the reviewer's permission to publish his or her comments. For example, the reviewer may say, “This is the most informative web site I've ever seen.”
 

Link to web sites that provide useful information
or services for your visitors. If you have many useful links on your site, they may make it their start page. For example, wouldn't you like to go to one web page and have on it all the links you like to visit or research?
 

Sell your products or services to a specific niche
market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people's budgets.
 

Remind Your Customers
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
If you don't remind your customers that you are 
still in business they may forget. Repeat customers 
are the lifeblood of any business. Below are three 
effective strategies you can use to remind your 
customers that you are still in business and get 
them to buy over and over again. 
 
1. Ask your customers to subscribe to your free 
publication. It could be a print newsletter, e-zine, 
newspaper, journal etc. You could send out the 
publication weekly, monthly, bi-monthly, etc. The 
articles in the publication should be informative 
and helpful to your readers. You can increase 
repeat purchases by including advertisements of 
new products and services that you offer. 
 
2. Ask customers to sign-up to an e-mail update 
that tells them when you have made changes to 
your web site. Whenever you update your web 
site send them an e-mail to remind them to visit 
again. If you're using this strategy it's important 
to update your web site often. Add new content 
that would be of interest to your customers. You 
could also add free stuff to your web site like 
software, online utilities, ebooks etc. 
 
3. Follow-up with your customers. You could 
follow-up by e-mail, direct mail or by telephone. 
It's always important to get their permission to 
follow-up ahead of time. You could contact 
them and ask them if they were happy with their 
purchase. Send them online or offline greeting 
cards on holidays and birthdays. You could also 
follow-up with a free gift letting them know you 
appreciate their business. You can get repeat 
business from them if you include another product 
offer or back end product with each follow-up. 
 
In conclusion, any of the three strategies above 
will increase the number of repeat purchases from 
your current customers. You can increase their 
effectiveness by combining all of them into your 
marketing campaign.