Turn your banner ad into a trivia question. Post
the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner.
 

Remind your web site visitors they can print out
your content. They may browse around your online store while it's printing. They may read it at home, work, outside, etc. Other people might see what they’re reading and want to visit your web site or subscribe to your e-zine.
 

You could offer your visitors a free web service,
like free e-mail, if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get a free bonus e-mail account!” Another example, "Subscribe to our free e-zine and get a free autoresponder!”
 

Trigger your visitors to buy your products by
using colors. You should totally relax and think about which colors would compel prospects to order. For example, if you were selling a business product, you could use green as it usually represents money and prosperity in the business world. Let your past offline customers know about your web site. When they visit and sign up to your e-zine, it will remind them to shop at your online store in the future too. Some day you may not need that expensive offline store. Your web site might create most of your profits for you.
 

Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product reviews, etc. For example, you could say, "FACT: Our product withstood an elephant walking over it!" Another example, "(business name) Research found that our product reduces stress by 325%."
 

When you purchase a product and it exceeds
your expectations, e-mail a testimonial to the company. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site. For example, under your testimonial you could sign it "(your name) Author of (your book) Visit (your site)."
 

Visit chat rooms where your potential customers
would gather. You can lurk and do market research or mention your product to people. For example, you may read many of the same posts about wanting to learn more about e-book marketing. So, right there would be a good product idea.
 

You could upsell to your customers. When they're
at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. For example, you could say, "Our new e-book would make a nice edition to the report. Just click here to add it to your order. It's only $15 more."
 

Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc. For example, you could say in your ad, "Imagine meeting the love of your life and feeling the pleasure of happiness. You'll have the security of knowing you won't be alone any more."
 

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1. Attend trade shows and seminars that are related 
to your specific industry. Pass out business cards or 
brochures about your business. 
 
 
2. Swap articles with other e-zines publishers. You 
could get your articles published more often if in 
exchange you publish their articles. 
 
 
3. Ask people to link to your site's content. Some 
people may not want to link to your home page but 
might want to link to your content. 
 
 
4. Convert your web site into an ebook. You could 
offer your ebook as a free bonus for your product 
or another business' product. 
 
 
5. Create ebooks for other web sites or businesses. 
You could create them for no charge in exchange 
for an ad or mention of your web site inside. 
 
 
6. Team-up with eight to ten other sites to promote 
the same web site. Just include everyone's products 
on the web site you are all promoting. 
 
 
7. Give free e-mail consultations to your customers. 
When you e-mail them back your advice include a 
small ad for a back end product your selling. 
 
 
8. Encourage your customers or visitors to e-mail 
you questions about your product or web site. Just 
include your sig file with your reply. 
 
 
9. Give out free web space on your server. Many 
of your visitors may want to publish their own web 
site. Just require that they publish your banner ad. 
 
 
10. Design web sites for other businesses for free. 
Just require them to publish your banner or text ad 
somewhere on their home page.