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Marketing Strategy Internet - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?" Another example, “500
people have downloaded our free e-book just today!"
Stay in contact with customers on a regular basis.
Offer them a free e-zine subscription. Ask customers
if they want to be updated by e-mail when you make
changes to your web site. After every sale, follow up
with the customer to see if they are satisfied with their
purchase or have any questions.
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Offer a deluxe product or service as an upsell
or back-end product. You won't have to create a
totally new product, just add on to your main one.
For example, let’s say you're selling an e-book with
100 business tips in it. You could write one with 50
new tips and use that as the deluxe version.
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Divide your free e-book into reports then allow
people to use them as bonus products for products
they sell. Just make sure they include your resource
box or ad with the report. If you want to, allow
them to sell the reports too.
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Publish testimonials for your free things. It would
increase their value and if they're viral marketing
tools, you'll have more people giving them away.
Another tip is to give testimonials for other people’s
freebies. They might publish it on their web site. You
can using include a link back to your web site too.
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Start publishing an extra issue of your e-zine every
week. You could charge a recurring monthly
subscription for the free subscribers who want to
view the extra issue(s) each week. You could also
include no ads in the extra issue because you’re
charging a subscription fee.
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Make sure your site looks good in all browsers.
You could be losing sales because it looks distorted
in some web browsers. For example, would you
buy a product from a web site that had the text all
chopped up, had images out of place or had
distorted colors? I doubt it.
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Turn your ad copy into a story or article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product. For
example, you could start your ad by saying, "Once
upon a time…" Another example would be to start
your ad out with "FREE Report!" Or "How To..."
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Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and
"you're" a lot in your ad copy. For example, many
headlines have "you" in them because it looks and
sounds more personal, like "How You Can Lose
(no.) Pounds In (no.) Days!"
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Most people want to invest in their future. Tell
your prospects to "invest in your product" instead
of "buy our product". For example, you could say
"It will be the smartest investment you've ever
made!" Another example, "This will be your most
profitable investment of 2002!"
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Marketing Strategy Internet - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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10 Ways To Get New Product Ideas SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
1. Solve an existing problem for people. There are
thousands of problems in the world. Create a product
that can provide a solution to one of those problems.
2. Find out what's the current hot trend. You can find
out what the new trends are by watching T.V, reading
magazines and surfing the net. Just create a product
that's related to the current hot trend.
3. Improve a product that is already on the market.
You see products at home, in ads, at stores etc. Just
take a product that's already out there and improve it.
4. Create a new niche for a current product. You can
set yourself apart from your competition by creating a
niche. Your product could be faster, bigger, smaller,
or quicker than you competitor's product.
5. Add on to an existing product. You could package
your current product with other related products. For
example, you could package a football with a team
jersey and football cards.
6. Reincarnate an older product. Maybe you have a
book that's out of print and is no longer being sold.
You could change the title, design a new front cover,
and bring some of the old content up to date.
7. Ask your current customers. You could contact
some of your existing customers by phone or e-mail
and ask them what kind of new products they would
like to see on the market.
8. Combine two or more products together to create
a new one. For example, you could take a brief case
and add a thermos compartment inside to keep a
drink hot or cold.
9. Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market.
10. You could create a new market for your existing
product. For example, if you're selling plastic bottles
to a pop company, you could turn around and sell
those bottles to a fruit drink company.
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