Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after- sale services or an affiliate program. Other factors that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.
 

Attend trade shows and seminars that are related
to your specific industry. Pass out business cards or brochures about your business. Rent your own booth at the trade show. You could use free items to attract people to it.
 

You could have a famous and respectable
person on your banner ad representing your product, web site or service. People will click because they'll trust that person over you. For example, you could say, "The famous (name) has even bought our product! Click here to see why!"
 

Tell your potential customers stories about your
employees. It could be about why they like to work for you, their personal profile, etc. For example, you could say, "Our Human Resource Director, Susan, said she loves working here because we are all so polite, caring and friendly."
 

Make your web site more useful. Sell ad space,
generate hot leads, answer visitors’ questions, offer free content, be news friendly, etc. There are so many things you can do to make your web site more appealing and profitable. It's a good idea to regularly surf the web and study other web sites for ideas.
 

Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or e-books. Include your resource box and the option for article reprints at the bottom of each article. For example:
 

Send customers a free surprise gift after they
order your first product. You could attach another ad with the free gift for your back-end product. For example, "Unadvertised Surprise Bonus! A free copywriting e-book!" Then inside the e-book have subtle ads for the product(s) you're selling. Above or below each page. You could also mention them within your content.
 

Design your ad copy to target your visitors’ goals,
dreams and desires. Allow your product to attract their emotional and physical needs. For example, if your target audience is fantasy football fans, your product could inform them of good players to draft and strategies how to win. You could say "How To Easily Win Your Fantasy Football League." Their emotional needs are to win and beat the other players.
 

Improve a product that is already on the market.
You see products at home, in ads, at stores, etc. Just take a product that's already out there and improve it. For example, if you read an e-book on starting your own web business and you think it could be improved, write your own e-book about that subject.
 

How To Get Valuable Feedback From Your Customers
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You can learn many things you didn't know about your 
business by getting valuable feedback from your customers. 
Your customers may buy your main product just to get the 
free gifts. Your visitors may think it's to hard to navigate 
through your web site. 
 
 
By knowing this type of important information you can 
improve your web site, products/services, advertising, and 
marketing. Below are nine techniques you can use to get 
valuable feedback from your customers. 
 
-Use surveys and questionnaires regularly to improve your 
business. Publish them on your web site, e-zine, print 
newsletter, direct mail material, include them with product 
shipments or inside product packages. Post them on 
appropriate online message boards, e-mail discussion lists 
and newsgroups on the internet. 
 
-Create an online community for your customers. Include a 
chat room, message board, e-mail discussion list on your 
site for customers to participate in. You can regularly 
moderator these communities to see what your customers 
are saying about your business. 
 
-Give away your products to a group of your customers. 
Ask them to use and review the product. Ask them to fill 
out an evaluation form and send it back. Some customers 
may fill them out, some may not, but the feedback you do 
get will be valuable. 
 
-Offer your web site visitors an online product or service 
from your web site at no cost. It could be an ebook, search 
engine submission, consulting via e-mail, web design, etc. 
In return, ask them to fill out a short survey about your web 
site, products or services you're selling, customer service, 
or your web site. 
 
-Create a customer focus group. Invite ten to twenty of 
your most loyal customers to meet regularly. They will give 
you ideas and input on how to improve your customer 
service. You could pay them, take them out to dinner or 
give them free products. 
 
-Stay in contact with customers on a regular basis. Offer 
them a free e-zine subscription. Ask customers if they 
want to be updated by e-mail when you make changes to 
your Web site. After every sale, follow-up with the 
customer to see if they are satisfied with their purchase. 
 
-Make it easy for your customers to contact you. Offer as 
many contact methods as possible. Allow customers to 
contact you by e-mail. Hyperlink your e-mail address so 
customers won't have to type it. Offer toll free numbers 
for phone and fax contacts. This will make it easy for your 
customers to voice their opinions. 
 
-You could regularly contact customers on birthdays or 
holidays. Send thank you gifts to lifetime customers. E-mail 
them online greeting cards on holidays or birthdays. Call 
them personally to wish them a happy holiday. You could 
them follow-up with a survey or ask them if they're happy 
with your business. 
 
-Invite your customers to company meetings, luncheons, 
workshops or seminars. Create special events for your 
customers like parties, barbecue's, dances etc. Make a 
point for yourself and your employees to interact with them 
at these event to get valuable feedback for your business. 
 
 
You could use a couple or all of the techniques listed above 
to get valuable customer feedback. These aren't the only 
ways, be creative and come up with some of your own.