Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review the comments and use them to improve your site. You can find out critical things, like how people like navigating around your web site, if the design looks professional, etc.
 

Give your new customers surprise free gifts. This
will increase their loyalty and give you more word- of-mouth advertising. For example, your customer could tell your friend, "I just ordered this new advertising e-book and they gave five other e-books as surprise bonuses! I really got a great bargain!"
 

Split the cost of online advertising and marketing
by sharing a web site with a similar, non-competing business. You would both put up half the cost. You could rotate top positions on the home page. You could also create products together and split the profits.
 

Add low cost bonuses to your offer that have a
high perceived value. It could be Members Only sites, e-books, consulting, e-reports, etc. Make sure they are original and no-one else is giving them away.
 

Build a popular directory of freebies. It will draw
a lot of traffic to your web site and you can request that people who submit free things place your link on their home page. You could also trade links with other freebie sites or submit your own free items to their web site.
 

Publish a free e-book and give it away from your
web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers. For example, "FREE E-book Worth Over ($)!" Another example, "Increase Your Traffic By Giving Away This Free E-book!"
 

Send greeting cards offline or online to customers
on holidays. You'll get the chance to increase your orders by including your ad inside the card. For example, you could say, "Happy Thanksgiving! To make your holiday even more special, we are offering you a 40% discount on any product listed at our web site. Just visit http://www.(yoursite).com".
 

Survey the people who visit your web site. You
could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market. For example, your visitors might say they would like to see you sell reprint rights and personal customized links with your e-books.
 

Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For example, "See What (famous person's name) Had To Say About Our Marketing E-book!"
 

How To Use Outsourcing To Beat Your Competition
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Outsourcing is when you hire outside professionals or 
services to take on part of your business workload.You 
may want to outsource part of your work because you 
don't have the room, you need an expert, you have periodic 
busy periods, or you need more production to get orders 
out on time etc. You could outsource accounting, 
secretarial tasks , factory help, computer training, web 
design etc. Below are ways to use outsoursing to beat 
your competition. 
 
 
By outsourcing part of your workload you can save time 
and spend more time concentrating on beating your 
competition. 
 
-you won't have to take time training new employees 
 
-you won't have to do time consuming tasks like adding 
on new equipment 
 
-you won't have to learn a new software program or other 
equipment 
 
-you won't have to interview employee candidates 
 
-you won't have to fill out all the complicated employee 
paper work like tax forms, scheduling, retirement plans etc. 
 
 
By outsourcing part of your workload you can save money 
and spend more money on marketing or advertising to beat 
your competition. 
 
-you won't have to buy extra office and other equipment 
 
-you won't have to buy extra office or work space 
 
-you won't have spend money on employee costs like; 
taxes, medical, vacation time, holidays, workers comp., 
unemployment costs etc. (these may vary by which 
country you do business) 
 
 
There are many other ways outsourcing can help you beat 
your competition. Here are a few more: 
 
-the extra help can help you complete and deliver orders 
faster 
 
-you could expand your market share by becoming the 
middleman and offering your subcontractors services or 
products 
 
-you could end up getting orders from your subcontractors 
 
-it will allow your business to take on extra or large orders